Singapore label Mash-Up goes Loco in Tokyo

Feb. 25, 2014 - PRLog -- Tokyo will be injected with a dose of Mash-Up fun in the first installment of Singaporium, held at LOGOS Gallery in Parco Shibuya. Singapore brand Mash-Up makes its retail debut on the 28 February featuring the Japanese-inspired A/W 13 collection 'Locos in Tokyo.' Singaporium is a concept shop and exhibition curated by reknown fashion creative director Daniel Boey.

Expect a curated range of Mash-Up's most loved printed tees, dresses and re-worked street-wear staples. Known for their unique and colourful designs, now anyone in Tokyo would be able to own a piece of Mash-Up, from statement digitally printed dresses to sporty sweatpants with quirky detailing.

When asked about Mash-Up's first foray into Japan, Creative Director Daniela Monasterios Tan responded “It's surreal that the very city that inspired our collection will also be where we first introduce Mash-Up into Japan, to actually be in Tokyo and see how customers react to our designs is definitely a milestone in our young label's history.”

Supported by Parco and SPRING Singapore, Singaporium will be held until the 10th of March 2014. LOGOS Gallery is located at Shibuya, Part 1 B1F 15-1 Udagawa-cho Shibuya, Tokyo.

About MASH-UP

Mash-Up is part of the PARCO next NEXT incubator, and has shown at the Audi Fashion Festival (2012-2013), Blueprint Tradeshow (2013), Digital Fashion Week (2013), and has done collaborative projects with Lomography, Uniqlo (Feel the S.E.A. UT collection) and TOPSHOP.