Heller Bros Launches New Gift Division and Website

ORLANDO, Fla. - March 5, 2014 - PRLog -- Florida based Heller Bros, a family-owned citrus grower since 1939, just announced the launch of its new gift fruit division. The company has been growing citrus in Florida and selling it commercially for over 75 years, and now has shifted into the e-commerce arena to capitalize on the high demand for premium citrus, specifically Florida citrus.

“We are looking forward to expanding Heller Bros from a commercial operation to a consumer facing online business serving most of the continental United States,” states Harry Heller Falk, Executive Vice President for Heller Bros.

Customers shopping on the new website will find a full variety of delicious Florida grown citrus to choose from. Currently valencia oranges, dark red grapefruit and honey tangerines are in season and ready to ship. Other varieties available for pre-order include navel oranges, red navel oranges, sunburst tangerines, honeybells, temples, and tangelos.  Also available is the Heller Citrus Club. This fresh fruit club plan enables customers to build their own plan based on the fruits they want – when they want them. Customers choose between three, four, five or six month plans and have the ability to select half-tray, 1-tray or 2-tray selections for their given plan.

Nancy Shepard, Director of Gift Fruit Division for Heller Bros. adds, “It has been wonderful being such an integral part of launching this new venture for Heller Bros. We’ve spent the past six months preparing for this day and I am proud of everything we have accomplished. I am excited we will be able to share our sweet and delicious citrus with the masses.”

To celebrate the launch of the new online store, Heller Bros. is offering free shipping through the rest of the season which ends April 20, 2014. For more information, and to view the full product assortment, please visit www.hellerbros.com.