Lapierre Hosts SRAM Enduro at 2014 Sea Otter Classic

KENT, Wash. - March 26, 2014 - PRLog -- Lapierre (http://www.lapierrebicycles.com) is the official host of the first-ever SRAM Enduro race at the 2014 Subaru Sea Otter Classic, powered by SRAM (http://www.seaotterclassic.com/index.cfm/competitive_events_mb_enduro.htm). The Sea Otter Classic Enduro takes place on Friday, April 11 starting mid afternoon and running into the evening. The race consists of three timed stages that offer a mix of technical terrain, flowing single track, and grueling climbs. At the end of the day the racer with the fastest time combined for all three stages will stand alone on the podium. Registration has already filled with 200 riders set to compete.

“Lapierre is thrilled to host inaugural Sea Otter SRAM Enduro,” said Lapierre North America Director of Marketing, Steve Chapin. “We’ll have eight racers on Lapierre Zesty’s and Spicy’s, ripping it up on our one of a kind e:i shock. It’s going to be a great event.”

Spectating is open to the public. Come cheer the riders on! After watching the enduro, join Lapierre at the main stage at 7:30 for the awards ceremony followed by the Lapierre after party at the Sierra Nevada beer garden.

To stay up to date on new product previews and race activities and results live from Sea Otter, ‘Like’ Lapierre North America on Facebook (https://www.facebook.com/LapierreNA?ref=hl) and ‘Follow’ @LapierreNA (https://twitter.com/LapierreNA) on Twitter and Instagram @lapierre_north_america (http://instagram.com/lapierre_north_america).

About Lapierre Bicycles:

For more than 60 years, Lapierre has combined technological innovation, aesthetics, attention to detail and its experience in races and events around the world to offer the most beautiful and efficient bikes. Whatever you ride – road or MTB competition, leisure, sport or fitness – you will find the bike of your dreams in the Lapierre collection. All Lapierre bikes are created in France, where it is the leader of the high-end mountain bike segment, and Lapierre has now set its sights on the rest of the world.

About Sea Otter Classic:

The 2014 Subaru Sea Otter Classic, "A Celebration of Cycling," will take place April 10-13, 2014 at Laguna Seca Recreation Area in Monterey, California. This four-day, action-packed cycling festival features a full schedule (http://www.seaotterclassic.com/index.cfm/schedules_4-day.htm) of professional and amateur races. The Sea Otter Classic is the largest consumer bike exposition in North America, drawing nearly 10,000 athletes and 65,000 cycling fans.

Media Contact:

Lauren Fallert

Verde Brand Communications

lfallert@verdepr.com

970-366-4579