Brides Across America Partners with Groupon Grassroots for a National Campaign!

 
 
Military Bride at November 2013 Event
Military Bride at November 2013 Event
April 3, 2014 - PRLog -- Georgetown, Ma, April 3, 2014 – Today, Brides Across America and Groupon Grassroots (www.grassroots.groupon.com), the philanthropic arm of Groupon, announced the 2014 launch of a national campaign to provide wedding gowns to military brides.  If 70 People Donate $10, then Brides Across America can provide four wedding gowns for Military brides.

Brides Across America’s campaign will be available on Groupon Springfield’s Grassroots page beginning on Monday, April 7th and ending on Wednesday, April 16th. Utilizing Groupon Grassroots’ collective action model, Groupon subscribers can pledge support for Brides Across America’s gown giveaway in increments of $10 dollars. This year, Allure Bridal will match $1000 of donations during the campaign. With each donation, Brides Across America has the opportunity to select wedding gowns in underrepresented gown sizes.

With each monetary donation, Brides Across America will be able to purchase wedding dresses for military brides. Many dresses donated to Brides Across America are sample and overstock dresses in a variety of sizes, but often sizes on the smaller and larger ends of the spectrum, are underrepresented. In order to provide dresses for brides of all sizes, Brides Across America must purchase additional dresses to fill in the gaps when donations run low.

100% of the Groupon Grassroots campaign proceeds will be used to purchase wedding gowns for military brides.

Brides Across America is nationwide nonprofit organization focusing on providing free wedding gowns to those military brides that have not been able to have their dream wedding. To date Brides Across America has given away over 12,000 wedding gowns with the support of bridal salons nationwide.

About Groupon Grassroots

Groupon Grassroots, launched in July 2010 in Chicago as G-Team, features local campaigns nationwide, enabling Groupon followers to do good, have fun, and make a real impact in their communities. Groupon Grassroots uses collective action to gather support for worthwhile causes and produce tangible results for local organizations. To learn more about Groupon Grassroots and how to become a featured organization, visit http://grassroots.groupon.com. To subscribe to Groupon, visit http://www.groupon.com.

About Brides Across America

Brides Across America is a nationwide 501c3 non-profit that provides free wedding gowns to our deserving military brides-making wedding dress dreams come true.  Founded in 2008, Brides Across America and its affiliate salons continue to honor our heroes.  To date, Brides Across America, in collaboration with bridal salons, designers, and individual donations has been able to donate more than 12,000 wedding gowns.  Operation Wedding Gown made headlines featured on NBC's "Making a Difference" with Brian Williams, as well as PEOPLE Magazine. Brides Across America was honored by the Joining Forces program, a national initiative to support and honor America’s service members and their families, which was launched by First Lady Michelle Obama and Dr. Jill Biden.

About Allure Bridal

Allure Bridals, with their world headquarters in Bartlett, Tennessee, has grown into an award-winning bridal manufacturer from their background in the retail bridal business for twelve years. In 1998, Allure produced their first gown under the then unadvertised collection, Exclusive Bridals. From there, the Allure Bridal line was introduced and quickly gained a national and international reputation for beautifully beaded and well-constructed gowns. Allure’s past experience as a retail store continues to inspire their innovative designs and first-class customer service.

The Allure family of brands has now expanded to include the flagship Allure Bridals brand, the exquisite Allure Couture Collection, as well as Allure Romance, Allure Modest, Allure Women, Bridesmaid, Allure Quinceanera, Night Moves Prom by Allure, and tuxedos by Allure Men.

Contacts:

Brides Across America, Inc. (501C3)
Heidi Janson
617-877-6396
www.bridesacrossamerica.com

Groupon
Erin Yeager
312.999.3434
eyeager@groupon.com
End
Source: » Follow
Email:***@bridesacrossamerica.com Email Verified
Tags:Wedding Gowns, Military, Campaign, America, Donate
Industry:Fashion, Non-profit
Location:United States
Account Email Address Verified     Account Phone Number Verified     Disclaimer     Report Abuse
Brides Across America PRs
Trending News
Most Viewed
Top Daily News



Like PRLog?
9K2K1K
Click to Share