Riversharks Fans to be Energized with Roaring Lion at Campbell's Field

CAMDEN, N.J. - April 10, 2014 - PRLog -- What happens when you cross a Roaring Lion with a Rivershark?  Fans of the Camden, New Jersey-based professional baseball team are about to find out this season at Campbell’s Field with the addition of a new beverage to the venue’s starting lineup, Roaring Lion energy drink.

In an off-season trade made recently between Legends Hospitality and RLED, LLC, a deal has been inked to draft Roaring Lion in order to energize the stadium’s food & beverage roster.   The Diamond Café, a restaurant & bar on the upper level of the stadium, will utilize Roaring Lion’s category-defining bag-in-boxes to keep the cocktails pouring smoothly for patrons, while 12oz cans of the energy drink will be kept chilled inside Roaring Lion refrigerators at concession stands around the field for the Riversharks and their fans.

Legends (www.legends.net) was recently named Best in Property Consulting, Sales and Client Services by Sports Business Journal and their list of partners include some of the most iconic global sports brands such as the New York Yankees, Dallas Cowboys, Manchester City FC & San Francisco 49ers.

“We are excited for our new relationship with Roaring Lion Energy Drinks here at Campbell’s Field!  The drink is awesome and we look forward to energizing our fans with some Roaring Lion,” shared Kelly Hallquest, General Manager for Legends Hospitality.

Launched in 2001 with a vision of revolutionizing the delivery of energy drinks in bars, nightclubs and restaurants, Roaring Lion (www.RoaringLion.com) has grown to become the No. 1 Bag-in-Box (a type packaging that allows beverages to be efficiently served via a ‘bar gun’ or soda dispenser) energy drink in the industry and the No. 2 national seller of on-premise energy drinks in the United States.  Roaring Lion prides themselves on offering their clients easy and efficient handling, no waste, greater convenience and significantly elevated profits - all without compromising the authentic ingredient mix, taste and quality defined by the market leader.   In addition to bag-in-boxes, 12oz cans & 16oz cans, Roaring Lion also offers 500-ml resealable bottles for on-the-go customers, as well as a healthier “Zero” flavor that is sweetened with Stevia.

“We are thrilled to be working with Legends Hospitality and for the opportunity to lionize the Riversharks and the great fans at Campbell’s Field.  We’re not exactly sure what happens when you cross a Rivershark with a Roaring Lion, but it’s bound to be one ferocious beast”, said Brian Boaté, Roaring Lion’s Brand Manager.

The Camden Riversharks (www.riversharks.com) is an American professional baseball team based in Camden, New Jersey. They are a member of the Liberty Division of the Atlantic League of Professional Baseball.  The Riversharks play their home games at Campbell's Field, which is situated at the base of the Benjamin Franklin Bridge. With its location on the Delaware River, the ballpark offers a clear view of the Philadelphia, Pennsylvania skyline.  Opening Day for the  2014 Season is on Friday, May 2nd, as the Riversharks take on the Sugar Land Skeeters at home.