‘Watertight Marketing’ Nominated For International Small Business Book Awards 2014

May 1, 2014 - PRLog -- Watertight Marketing (£14.99, Panoma Press) has already been featured as CIM Book of the Month, and with 53 five star reviews on Amazon, has been described as the book of ‘no nonsense wisdom’, helping business owners to cut through the marketing jargon and understand the fundamentals of making their business profitable and sustainable.

Watertight Marketing has been written to systematically walk the reader through how to plug the profit leaks in their new business activity. Aimed specifically at small business owners who are ready to step-up their marketing and sales, author and marketing expert Bryony Thomas provides effective advice on how to make it all pay off in simple to understand terms.

Bryony’s understanding and demystifying of the marketing process comes from an impressive career, working with all types of businesses, from one-man bands through to FTSE 100 companies. Having risen through the ranks to Divisional Marketing Director by the age of 28, Bryony quit the corporate ladder in 2008 and set up her own consultancy business and has since established her reputation as a compelling business speaker and writer.

The Small Business Book Awards celebrate the best business books that appeal to entrepreneurs, small business owners, CEOs, managers and their teams.

The Small Business Book Awards are more than just an honour — they include a prestigious online event in which readers, fans, book lovers and the small business community show their support for authors and others in the industry. Social media sharing is encouraged, and the Awards technology platform enables book authors to network and engage online with readers and fans.

“This year we’ve changed a few things. For the first time The Small Business Book Awards are a judged competition, based on excellence. A Judging Panel will determine the winners. We still have Community Voting — the Community will choose for the ‘Community Choice’ designation of winners.” noted Anita Campbell, CEO of Small Business Trends and Founder of the Awards.

It’s a book that’s already received public backing. Bryony raised £5,000 from 87 backers on crowd-funding platform Zequs (previously known as PleaseFundUs) to fund publication of Watertight Marketing. With a social vote forming part of the judging criteria in these awards, she’s hoping it will yet again prove popular.

Speaking of the nomination, Bryony says:

“It was great to have so much support for the book before it even existed and the continued recognition and success over recent months has helped show my backers that there was a real need for this book in marketplace. I’m thrilled that the book has been nominated for the Small Business Book Awards 2014 and hope that anyone who has read the book or worked with me in the past will help support this nomination by voting.”

Get a free sample chapter of Watertight Marketing: http://watertightmarketing.com/about-the-book/free-sample...

Vote for Watertight Marketing: http://bookawards.smallbiztrends.com/marketing-2014/water...

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Notes to editors...

About Bryony Thomas, Author and Founder of Watertight Marketing

Having occupied senior roles on both sides of the client/agency relationship, Bryony has a unique perspective on the industry has already enabled her to help over 100 clients, from SMEs through to FTSE 100 companies, to get the most from their marketing.

By 24, she was responsible for the agency’s largest account running pan-European campaigns with the likes of IBM, Dell and HP. Going on to lead the pitch team that secured the multi-million pound Microsoft account, which the agency retains to this day. Working freelance for clients including Lloyds TSB, whilst securing an MBA with distinction, Bryony undertook an award-winning strategic customer management project for database specialists ClarityBlue, where she subsequently became Director of Marketing. She’s proud to have played a key role in raising the profile of this 200-person business as part of a strategy that saw the company sell to Experian for £85 million in 2006.

At just 28, Bryony secured the position of divisional Director of Marketing for the FTSE 100 company, reporting directly to the Board.

She is now a marketing consultant, trainer, speaker, author and founder of the Watertight Marketing Accredited Consultant Network. She now dedicates her effort to helping businesses of all sizes to really understand and maximise their marketing activity to aid sustainable growth.

About the Small Business Book Awards

The 2014 The Small Business Book Awards are now in their 6th year. More than just an honor, the Awards are a unique social online event that enables the small business community to nominate, show their support for, and vote on their favorite business books. The Awards combine recognition for a job well done, honors and prestige — along with providing a high-profile opportunity for authors to engage with fans, network through social media, and increase publicity. The Small Business Book Awards are produced by Small Business Trends, an award-winning online publication, which along with its sister sites, serves over 6,000,000 small business owners, stakeholders and entrepreneurs annually. Small Business Trends for the past six years has published weekend reviews of small business books, amassing nearly 500 independent reviews.