Miles Technologies Announces MyBuys Partnership

MOORESTOWN, N.J. - May 2, 2014 - PRLog -- MOORESTOWN, NJ --  Miles Technologies announces it has entered into a partnership with MyBuys, the leader in cross-channel personalization for retailers, effective immediately.

With the competitive advantage of being able to recognize known and unknown shoppers across channels and devices, MyBuys makes it possible and cost-efficient to create highly engaging, personalized shopping experiences for each shopper,  wherever they are at any time. Retailers partner with MyBuys to drive 1:1 engagements with consumers via display personalized display advertising, through email and on web sites – delivering up to 10 times better performance than traditional segmented, single-channel marketing programs.

According to the recently released 6th Annual Personalization Consumer Survey commissioned by MyBuys and the eTailing Group, a majority of consumers want to be recognized and expect personalized experiences across channels and devices. The survey found that 83 percent of consumers saw value in being recognized across devices by online retailers in order to receive personalized and consistent shopping experiences. Conversely, only 23 percent completely agreed that the retailers where they shop do this consistently on all devices.

“As a MyBuys partner, Miles Technologies will support clients through the onboarding, implementation, launch and maintenance of the MyBuys product suite to help customers achieve their online sales goals,” reports Maria Votlucka, Online Marketing Consultant at Miles Technologies. “This partnership allows Miles Technologies to further expand its marketing services to the B2C Ecommerce market.”

The MyBuys suite of offerings engages shoppers throughout every stage of the buying cycle to increase lifetime customer value, Votlucka reports, noting MyBuys leverages big data insights to bring retailers net new customers, help abandoners to complete their purchase, and win back dormant shoppers.

“MyBuys is a great product because the reality for most ecommerce businesses is that they invest a lot of money to drive traffic to the site through digital advertising, social media and search but a significant portion of B2C ecommerce traffic does not convert,” Votlucka explains. “The MyBuys suite engages customers throughout every stage of the buying cycle to increase lifetime customer value.”

Votlucka is an accomplished, versatile interactive marketer with an eye for monetizing content. An experienced marketing professional with a background in e-commerce consumer products, Votlucka is a leader at strategic marketing campaigns, website design strategies for SEO optimization, direct marketing, social media, inbound marketing, metrics and analysis and content creation. She has driven the implementation and launch of onsite personalization campaigns that have lifted online revenues and solidified online reputations. In her role at Miles Technologies, Votlucka develops, executes and analyzes marketing tactics for clients looking to win at inbound marketing.

MyBuys provides coordinated personalization solutions for display ads, email and websites to retailers, brands and agencies. We automate and deliver billions of targeted offers each day using our Active Shopper Database comprised of the behaviors and purchase intent of 250 million consumers. Today, 137 of the Internet Retailer Top 500 trust MyBuys for customer acquisition, conversion, retargeting and reactivation. MyBuys has been named the top provider of personalization solutions to the IR500 every year since 2009, and is headquartered in Silicon Valley, with offices in Ann Arbor, New York and London. Visit MyBuys for more information.

About Miles Technologies

Founded in 1997, Miles Technologies of Moorestown, NJ, provides Information Technology (IT), business software, web design and online marketing services to organizations of all sizes and from all industries. In 2013, Miles Technologies launched business by Miles, a cloud-based ERP business management solution that brings all aspects of a business together in one, cohesive system built for today’s mobile workforce. Miles Technologies was honored by the Philadelphia Business Journal as a 2013 Best Places To Work Gold Winner - 1st Place, Large Company Category, 100 to 1,000 employees. The company is also a Philadelphia Business Journal 2014 Healthiest Employer. Contact Miles Technologies at (800) 496-8001 and visit Miles Technologies at www.milestechnologies.com. LIKE! Miles Technologies on Facebook and follow @milestech on Twitter for news, information and services impacting business technologies today. Visit www.milestechnologies.com.