Max’s Restaurant Now Open in Las Vegas

LAS VEGAS - May 5, 2014 - PRLog -- Since 1945, Max’s Restaurant has served up traditional Filipino food in a warm, friendly atmosphere. The popular internationally-known restaurant franchise, fondly known among Filipinos as “The House that Fried Chicken Built”  is now open in Las Vegas, located at 1290 E. Flamingo Road. Since opening in October of 2013, Max’s Restaurant has become a popular destination for Filipino locals and tourists. In February, Max’s won the award for “Best Filipino Cuisine” as judged by Desert Companion Magazine.

         Max’s Restaurant Manager Cathy Ferrer explains the secret for success in Las Vegas, a city known for great restaurants. “We want to be known as not just a great restaurant for Filipinos, but for anyone that loves good food, regardless of cuisine. We want to educate the non-Pinoy on the cuisine. That is what will attract new customers to try Filipino food and keep coming back.”

         Max’s Restaurant is legendary for its delicious fried chicken, crispy yet tender and juicy. The story of Max Restaurant can be traced to the culturally-rich country, Philippines. After World War II, Maximo Gimenez, a Stanford-educated teacher, befriended American occupation troops stationed in Quezon City, Philippines. A few would come to his house for a drink or two. Eventually they insisted that they pay for their drinks. It was then that Maximo decided to open a café that served chicken, steak, and drinks.

         To help him with the café, his wife Mercedes, and his sister-in-law Felipa, joined him together with his niece Ruby, who managed the kitchen with her husband Claro. It was Ruby who concocted a special recipe for chicken. A recipe for delicious, tender, juicy, and crispy chicken that kept the G.I.’s coming back for more. Soon enough, it would become a legend with the Filipino public too!

         Encouraged by her mother to expand the menu and serve more Filipino food, Ruby put up the Baclaran branch along Roxas Boulevard in Parañaque. It was decided that the restaurant would be named “Max’s” which was Maximo's nickname.

         Over the years, Max’s Restaurant’s popularity grew and became known as “the house that fried chicken built.” Today, Max’s Restaurant has expanded with over 150 branches in the Philippines, Middle East, U.S.A. and Canada.

         In addition to the famous Max’s Chicken, Max’s Restaurant offers traditonal Filipino favorites such as Pancit (noodles), Lumpia (egg rolls), Adobo and Halo Halo.

         Max’s Restaurant is open Sun. – Thu from 11a.m. to 9 p.m. and Fri-Sat from 11 a.m. to 10 p.m. The restaurant has party rooms for group dinners and special occasions, such as Philippine Independence Day, which is June 12th this year. For information about Group Reservations call (702) 433-4554 or visit www.maxs.lasvegas@maxschicken.com.