Farmers Brand Expands Distribution of Green Lightning™ in the Midwest

PHOENIX - May 20, 2014 - PRLog -- Phoenix – May 20, 2014 – Farmers BrandGreen Lightning™, an amazing all-purpose fertilizer with breakthrough Nano Organic Technology™, is expanding distribution to 14 states located in the Midwest with the assistance of two highly knowledgeable sales representatives, Richard Siers and Luke Larralde.

President of Sales, Don Hadley said, “We want the public to have a choice when it comes to selecting a fertilizer for their home instead of being stuck with what’s out there. We are building awareness in every state that we can and are excited to get started with the experience, knowledge and connections that both Richard and Luke have in the agriculture and fertilizer industries.”

Richard Siers, who has 30 years of experience in supplying fertilizer products to retail stores, will represent Michigan, Iowa, Ohio, Illinois, Indiana, Wisconsin, Nebraska, North Dakota, South Dakota and Minnesota.

Siers loves to serve people a great product and is enthusiastic to introduce Green Lightning™ to his connections in home and garden supply stores to throughout the Midwest.

Luke Larralde, who has industry knowledge and lots of great contacts on the nursery and retail side, will be covering Colorado, Wyoming, Nebraska and Kansas.

Quote from Luke Larralde:

“I’m very excited to add this product to my existing line. From my 15 years of experience in the Green Industry here in Colorado, I can tell you that the typical home owner would like to be able to easily fertilize their entire yard including flowers, shrubs and trees, but feel that it is either too complicated or time consuming to do so. In these cases, typically, they will only fertilize the turf area or won’t fertilize anything at all due to a fear that they won’t do it correctly.”

“Over last few years, in Denver and surrounding areas there has been a big push for organic fertilizers that can be applied without worry of hurting not only the family and the family pets but also the flocks of birds that migrate here in the spring and summer months. I have already spoke with some key customers concerning this product and they are excited for the opportunity to offer Green Lightning™ as an alternative to the typical plant fertilizer,” said Larralde.

“I know that with my experience and vast connections not only within the Garden Center community but also the Landscape Contractor community that I can help this product become a normal part of the yard care routine,” said Larralde.

“We have great confidence in Luke. He is all about making a difference in what he does and wants to provide his customers with the best quality plants,” said Hadley. “Our new reps are very excited and we are equally as excited about them, and the opportunities they will open up. It will really help us produce awareness about how amazing Green Lightning™ really is.”

Green Lightning™, has been compared to “Gatorade for the plant,” and creates rapid nutrient absorption and amazing growth in all plants.

A huge benefit of Green Lightning™ is a broad range of effectiveness on lawn, garden and landscaping, replacing the need for multiple products and saving the consumer money.

Hadley is excited for the opportunity for Farmers Brand to add a really amazing product to the fertilizer industry and take his brand to the consumer market.

About Farmers Brand:

Farmers brand is a company dedicated to creating amazing products for an amazing world. Our team is passionate about creating premium quality products that can be enjoyed by consumers everywhere.

We have a team comprised of INC 500 executives, retail experts, and an advisory team with Wall Street and main street experience. We love solving problems and are dedicated to providing the market with revolutionary products that make the world a better place. Learn more at www.farmers-brand.com.