Advisors’ Academy Breaking New Ground in Direct Marketing for Member Agents

FT. LAUDERDALE, Fla. - May 30, 2014 - PRLog -- In keeping with its ongoing commitment to innovation, Advisors’ Academy has introduced a novel new marketing platform for member agents built around customized lead-generation websites.  Unveiled recently at the company’s annual off-site training and networking event for top agents, the system offers dynamic direct-to-consumer marketing utilizing a strategic blend of multimedia resources including video, email, articles, and the latest in online search engine technology.

All combined, these resources create an electronic marketing “funnel system” into which target consumers are drawn, and through which they are educated on a variety of timely financial topics by the host advisor.

“There is a science behind these marketing funnels,” said Advisors’ Academy Director of Marketing Michelle O’Halloran, who spearheaded the project.  “They are used by the top financial publishers and direct marketers around the world.  What’s more, they’re perfect for Advisors’ Academy because they incorporate the company’s most important and proven marketing philosophies: the importance of branding, educating, and thereby attracting new business instead of chasing it.”

Advisors’ Academy is working with their top agents to create customized websites at no cost to them. Each top agent is entitled to a marketing package worth some $30,000 that includes the website, pre-scripted videos, articles, emails and ongoing content designed to move prospects through the marketing funnel and nurture new leads.

“A lot of guys out there are doing things with websites and video but it’s all pretty scattershot and unscientific,” said Advisors’ Academy Founder David Scranton.  “What we’re giving our advisors is a comprehensive, state-of-the-art system for attracting qualified leads using content and messaging that then makes those leads easy to convert. There’s nothing else like it in the industry right now – but then that’s true of most everything we offer at Advisors’ Academy.”

About Advisors’ Academy

David J. Scranton (CLU, ChFC, CFP®, CFA, MSFS) founded Advisors’ Academy in 2007 with a vision to build an innovative Independent Field Marketing Organization (FMO/IMO) that would teach other highly successful, motivated advisors how to achieve even higher levels of success while always putting the interests of their clients first.

Through ongoing personal coaching and training in a variety of novel, market-proven systems, and turnkey tools that encompass every aspect of the business, hundreds of elite advisors across the country are now sharing in the realization of Scranton’s vision.

In addition to running Advisors’ Academy, David J. Scranton is one of America’s most respected and successful independent financial advisors in his own right, and author of the acclaimed book, Stop the Financial Insanity; How to Keep Wall Street’s Cancer from Spreading to Your Portfolio.