Soundview to Host Interactive Webinar with Steve Yastrow

PHILADELPHIA - June 2, 2014 - PRLog -- Best-selling sales author Steve Yastrow advocates, “Tear up your sales pitch and, instead, improvise persuasive conversations.”

In this Soundview Live webinar, The Art of Improvised Persuasion, Steve teaches his approach to fresh, spontaneous, persuasive conversations. Customers don’t want to hear sales pitches, but so many sales people still rely on them. These new skills will show you how to identify the details that make each customer unique and how to navigate a conversation that focuses on the right message for the right customer at the right time. Learn more at http://www.summary.com/track/_/The-Art-of-Improvised-Persuasion.

Steve Yastrow is a non-stop idea generator, business advisor and best-selling sales author.  When he’s not creating new ideas for his books and other writings, he’s thinking about how to apply his ideas to his clients’ businesses.

In 1997 Steve opted-out of a career as a senior marketing executive in the hospitality industry to form Yastrow and Company. Yastrow and Company has enabled Steve to help organizations of all types improve their results through his breakthrough marketing, customer relationship and sales ideas.

Attendees will learn:

•          Why you should tear up your current sales pitch.

•          The six habits of persuasive conversations.

•          How to identify the details that make each customer unique.

•          How to focus on the right message for the right customer at the right time.

About Soundview Executive Book Summaries

Founded in 1978, Soundview pioneered the concept of distilling the key points and ideas of full-length business books into easy-to-read 8-page text and 20-minute audio summaries, helping readers maximize their time and business intelligence. They have continued to enhance the summary content with author interviews, interactive author webinars, and video interviews with executives. Soundview’s 100,000+ subscribers worldwide include CEOs, government leaders, entrepreneurs, business consultants, academics, and students. Soundview is a part of the Philadelphia, Pa.-based Concentrated Knowledge Corporation. Visit http://www.summary.com/new for more information about Soundview Executive Book Summaries.