SoulTree® Commemorates Environment Day with Farmers

BANGALORE, India - June 3, 2014 - PRLog -- Bangalore, June 3, 2014:  SoulTree®, India’s leading and only range of certified organic and natural beauty products, celebrates World Environment day by appreciating & supporting the contribution of farmers in helping spread nature’s goodness with honesty & responsibility to consumers worldwide. 2014, which is declared as the International Year of Family Farming by the United Nations (UN) has helped SoulTree® foster the recognition of farmers – the “People behind SoulTree” by running an initiative of Thanking the Farmer. This initiative allows consumers of SoulTree® to thank and spread smiles to the farmers & their families by writing postcards to them.

Vishal Bhandari, Founder – SoulTree® quotes “This Environment Day, choose an organic product because:

1.      Organic products use herbs that are produced in a sustainable manner (without the use of chemicals fertilizers & pesticides)

2.      It’s production does not generate any toxic wastes

3.      Being bio-degradable they don’t cause harm when post-use they enter environment

4.      And above all, it is an opportunity to benefit the farmers & communities and boost their livelihoods.”

SoulTree® works closely with small farmers, especially women farmers & not-for-profits to promote organic farming on a scale to generate sustainable livelihoods from it for them. The rich herbs derived from the pristine Himalayas are then cultivated & processed in-house as per Ayurvedic tradition, ensuring only the finest reach consumers. The SoulTree® promise of genuine goodness is reflected in every aspect of business - be it choosing safe ingredients, supporting sustainable farming practices or going the extra mile to get an International Natural cosmetic certification like the BDIH.

Let’s thank the famers…

We, at SoulTree, strongly believe that family farming represents an opportunity to boost local economies and the well-being of farmers. Smt Tulsi Devi, a farmer’s wife from Sathkol Village, Nainital District (Uttrakhand) plays a vital role in the making of Cold Pressed Apricot Oil, an important ingredient of SoulTree products. Her husband is a patient of paralysis, yet she vows to make her children’s dreams come true by supporting him run the family. Her older son, Sanjay, who sometimes helps her to sort and transport kernels wants either to join the army or become an engineer where as his younger brother, Ajay, wants to be a cricketer.

“Mother’s must look after their children’s dreams” Tulsi says, so far she has ensured that her children are regular to the government school, and hopes to be able to fund their higher studies. SoulTree’s passion for respecting nature and people has helped pave the way for many such livelihoods as Smt. Tulsi Devi’s.

The postcard is sent to get feedback from the customer which intern collated and communicated to the farmers with the genuine intention of showing how so many of us appreciate & support their dedication & hard work.