Jax Federal Credit Union Names New Agency of Record

JACKSONVILLE, Fla. - June 3, 2014 - PRLog -- Chasing Type, a Jacksonville, Florida marketing and design firm has announced that they have been named as agency of record for Jax Federal Credit Union.

Jax Federal Credit Union awarded the account to Chasing Type after a several-week review process was completed. The agency will be responsible for overall branding, website design and development, social media and email marketing, television advertising as well as a host of other creative and marketing projects.

Owner of Chasing Type, Jeane Sumner, already had a long-term relationship with the Jacksonville-based credit union after having been employed there for several years. This led to approaching the credit union’s CMO, Angie Coleman-Rao, about the development of an exclusive relationship with the firm.

“We’re thrilled to sign Jax Federal Credit Union to an exclusive contract,” says Sumner. “We’ve worked with the credit union consistently for the last 10 years. Our new agreement will allow us to build on the momentum we’ve built branding and positioning JAXFCU in the Northeast Florida community.”

“The creative talent and technical capabilities behind Chasing Type help Jax Federal Credit Union compete for new members in a market saturated with very large competitors,” says Coleman-Rao.  “Jeane and Scott Sumner are like an extension of our marketing team, and are focused on helping the credit union grow and prosper for our member-owners.”

Visit Chasing Type online at: http://www.chasingtype.com

Jax Federal Credit Union is a full-service, member-owned financial institution serving the greater Jacksonville area. https://www.jaxfcu.org