Shark Tank Mompreneurs Share Insider Tips to Leveraging the Media to Successfully Pitch Your Product

SAN DIEGO - June 7, 2014 - PRLog -- You have a product and know it would be a huge hit – if only people knew about it. You may be considering different media strategies for promoting your product. Perhaps you have considered auditioning for Shark Tank. If that is the case, you’ll definitely be interested in learning from five mothers who successfully treaded the waters of the Shark Tank.

“Shark Tank MOMpreneurs is a must read for anyone looking to learn the inside secrets of getting on Shark Tank and landing a deal, or getting the publicity that's essential for any successful business."

~ Barbara Corcoran, Investor, Shark Tank

The information you find in this book may surprise you. For example, Rachel Olsen says “I was stunned to learn most of them {the entrepreneurs} did not seem excited to land deals with the Sharks. What I consistently found was the lack of enthusiasm around getting a deal. As I investigated further, I learned the real substance of the show is what happens after, not during. No one came directly out and said, ‘I wish I didn’t get a deal’ but that was the sentiment.”

Find out why that is the case in the book Shark Tank MOMPreneurs: Take a Bite out of Publicity; How 5 Inventors Leveraged Media to Build their Business and How YOU Can, Too by Rachel Olsen.

The book is being officially launched at the SPRING FAMILY FEST ON JUNE 7, 2014, Hyatt Regency Resort & Spa, 21500 Pacific Coast Hwy, Huntington Beach, CA 92648. The book can be purchased at www.bestmomproducts.com/buythesharktankbook

Rachel Olsen has been interviewing mompreneurs for the last three years for her Best Mom Products show and podcast. She has interviewed fifty mompreneurs about starting their businesses and the lessons they have learned. She decided to write the book Shark Tank MOMpreneurs because she had already interviewed four of the five of these Shark Tank alums. She had been following their business journey, some before and others after they had been on Shark Tank. As a reporter and a fan of the show, she wanted to learn more about what really happens behind the scenes and what the real results are years after.

Shark Tank MOMPreneurs: Take A Bite out of Publicity presents several lessons that are universal.

1. Presenting your pitch confidently: How to craft a compelling story and turn it into a winning pitch.

Communicating your authentic story can be so compelling that investors will want to invest, media will want to cover your business and customers will want to buy your product. Learning to tell your story in a way that it will be received is a critical skill in all aspects of starting your business.

2. How to prepare for Shark Tank or any other mass media outlet. Be open to opportunity and be prepared to present a defined message to an audience. A valuable component for other solopreneurs or entrepreneurs is the examination of the larger impact on their business resulting from their appearance of their product on the show. Readers will learn from their experience.

3. Overcome fears and learn how to “figure out” the process of publicity

A large obstacle holding moms back from becoming mompreneurs is not knowing how to go about the process and feeling overwhelmed. This book demonstrates that these mompreneurs weren't experts in business but were able to utilize their passion, resourcefulness, and even learned how to “hustle” to become successful, and you can too.

On June 7^th, you will be able to purchase the book at these places. Best Mom Products www.bestmomproducts.com/buythesharktankbook, bestmomproducts.com, Amazon, and Barnes and Noble Nook. Purchase the book in the month of June and you will receive an exclusive pass to a Facebook group with the MOMpreneurs interviewed in the book where you can learn even more.

About the Author:

Rachel Olsen is the Founder of Best Mom Products, a digital media company "Where Smart Entrepreneurs GET Media." A former Speakers Bureau Manager and Handler for Larry Ellison, CEO, Oracle Corporation and Entrepreneur, Rachel received a degree from the Walter Cronkite School of Journalism at ASU. She lives in San Diego, CA with her husband Grant and two adorable daughters, Addy and Stella. The Best Mom Products Show & Podcast is available on www.bestmomproducts.com, iTunes, Stitcher Radio and YouTube.
Connect with her on Twitter @bestmomproducts.

About the Book:

Shark Tank MOMPreneurs: Take A Bite out of Publicity is a wonderful glance inside the journey of five MOMpreneurs and their experiences on the hit television show Shark Tank. This book will certainly be a fabulous resource to any mom who has a product she thinks is a real win for moms. It can also benefit any entrepreneur looking to learn some tips on using the media to sell your product. The book will be published on June 7, 2014; ISBN 978-0-9899347-2-5. The print version can be ordered through Amazon. EBooks will be available for purchase on Best Mom Products (www.bestmomproducts.com/buythesharktankbook) on Amazon Kindle, and Barnes and Noble Nook.