Haagen Dazs Launches Loyalty Campaign with Perx

SINGAPORE - June 13, 2014 - PRLog -- Haagen Dazs, a leading global ice cream brand chooses Perx, the dominant Customer Engagement platform in Singapore, to launch its first mobile loyalty program in the country.

Customers with the Perx mobile app collect chops (stamps) for every $10 spent to unlock exclusive rewards. Bonus chops are offered to customers who complete tasks e.g. customer surveys and Facebook posts.

Perx will improve and automate Haagen-Dazs customer retention by targeting high frequency, abandoned, and social active customers through personalized campaigns.

Ms. Jinli Tan, Brand Manager for Haagen Dazs shares, “Perx is more than a reward system, they have enabled us to launch a proven mobile strategy, that builds our customers database and keeps our customers happy at the same time.

Andrew Roth, Perx CEO, adds “ Our whole team is excited to have Haagen Dazs on the Perx platform.  We have a full suite of tools available to Haagen-Dazs that they are leveraging every bit along with the best practices from our Customer Success team.”

Haagen Dazs customers can start to enjoy special privileges under Perx from 13th of June.