Edward Elgar Publishing Selects Lab To Help Reach Out To Authors And Sell Online

June 17, 2014 - PRLog -- Lab, one of the leading elite independent agencies in the UK, working with brands who want to give their customers a personalised experience online, are delighted to announce that they have been selected by Edward Elgar Publishing to work on a new ecommerce website and help build a strong brand identity online.

Edward Elgar Publishing is a leading international family publisher in economics, finance, business and management, law and public policy. They have successfully created a prestigious list with over 3000 titles in print, and publish over 300 new books a year.

“We were really impressed by Lab’s understanding of our business and what we are trying to achieve online, in what is quite a competitive sector,” said Tim Williams, managing director, Edward Elgar Publishing. “We need to keep recruiting the freshest academic talent from universities all around the world and publish their work, and we need to sell that work, so having a website that both looks amazing, works well, and makes Edward Elgar Publishing an even bigger name in the industry is all part of our strategy of reaching out to our target market, and vital for our growth.”

Chris Williams, client account director, Lab, said, “We are delighted that Edward Elgar Publishing has chosen us to help them reinvigorate their brand online by developing a new website. We have a lot of experience in the publishing sector, and we are confident that our experience and expertise in both ecommerce and personalisation will bring Edward Elgar Publishing the results they are looking for. We are very excited about making a difference for this wonderful family business!”

About Lab

Lab is one of the leading elite independent agencies in the UK, working with brands who want to give their customers personalised experiences online. With over ten years’ experience in creative design, digital marketing, and web technologies such as Sitecore, Magento, and Drupal, Lab are experts in making sure the digital experience delivers results. Lab clients include Motorola, Hearst, Future Publishing, Tesco, the Home Office, Whirlpool, Lewmar, Vintage Roots, Oakhouse Foods, Subway, the BBC, SmartFocus, and Reed Learning. From our customers to yours, Lab believes everyone deserves A Better Experience™. Catch up with Lab at lab.co.uk

About Edward Elgar Publishing

Founded in 1986, Edward Elgar Publishing is a leading international family publisher in economics, finance, business and management, law and public policy, and has successfully created a prestigious list with over 3000 titles in print, publishing over 300 new books a year. Specialising in research monographs, reference books and upper-level textbooks in highly focused areas, we are able to offer a unique service in terms of editorial, production and worldwide marketing. We have three offices, Cheltenham and Camberley in the UK and Northampton, MA, US. To find out more, visit e-elgar.co.uk (http://www.e-elgar.co.uk/)

Contact

Huw Waters | Marketing Manager | Lab

0207 183 6668 | media@lab.co.uk