Astera Names Exclusive Australian Dealer

MELBOURNE, Australia - July 11, 2014 - PRLog -- Rüdesheim, Germany – Astera appointed Bluebottle as the exclusive distributor of Astera’s wireless event lights in Australasia. Bluebottle is based in Melbourne, Australia, and will serve mainland Australia, New Zealand and other Australasian islands. Bluebottle has been working with Astera since 2010 and this partnership will serve to enhance the sales, distribution and support of Astera’s wireless event lighting range in the Australian market.

“The addition of Astera to our current portfolio significantly enhances our sales outlook as it allows us to provide an even more comprehensive array of audio/visual solutions to our customers,” commented John Salisbury, Associate Director at Bluebottle. “We are committed to bringing this expanded offering to new and existing customers while also ensuring they receive the same level of service and support that they always have from our team.”

Commenting on the partnership, Blaine Holloway, Regional Sales Manager at Astera, said, “We look forward to the opportunity to partner with Bluebottle, who provide a high-end platform for customers to appreciate our products. Bluebottle’s strong market knowledge and support is a huge benefit to our customers in the region. There is not a more qualified partner in the region to represent Astera and help fulfil our mission to provide the most reliable wireless lighting solutions available.”