Plum Inc. names Aletheia Interactive Agency of Record

AUSTIN, Texas - July 30, 2014 - PRLog -- Aletheia Interactive has been selected as the ecommerce advertising agency of record for Plum (Formerly Ube), a leading manufacturer of home automation products specializing in WiFi-connected smart light dimmers, plugs and outlets.

“We hired Aletheia based on great recommendations,” said Glen Burchers, Co-Founder and CMO of Plum. “We’re expecting to assess our CPA and to increase sales as we test and hone our AdWords, retargeting and social advertising campaigns.”

Aletheia Interactive began work for Plum in July 2014 after a competitive review. The Austin agency will be responsible for digital marketing strategy and creative development for Plum’s line of WiFi-enabled lightpads, smart plugs and smart outlets, which can control home lighting and electronics from anywhere in the world via smartphone.

"We are proud to be working alongside Plum at this exciting time in the home automation space” said Jeremy Rougeau, CEO of Aletheia Interactive. “Plum offers a novel product that is alluring as it is useful and reliable. Aletheia is thrilled to introduce this brand to a much larger audience.”


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ALETHEIA INTERACTIVE, LLC
Aletheia Interactive is an Austin, Texas-based online marketing agency that provides data-driven solutions, sincere relationships, and measurable results. Aletheia is a certified Google Partner specializing in high-volume campaigns, including Paid Search (AdWords and Bing Ads), SEO (Search Engine Optimization), Retargeting, Display Advertising, Product Ads, and Social Media. Aletheia works with the savviest of domestic and international retailers, non-profits, and lead generation companies to grow revenue vastly and profitably. For more information, visit www.aletheiainteractive.com.

PLUM, INC.
Headquartered in Austin, Texas, Plum, Inc. (formerly Ube) is creating disruptive technology for the Internet of Things, utilizing the processing power of mobile devices and the ubiquity of cloud computing to change the way consumers interact with, and benefit from technology. Before Plum entered the smart home market, centralized control of connected home electronics required expensive hardware, professional installation and custom software, making it prohibitively expensive.  Plum brings smartphone-based control to smart home electronics. For more information, please visit www.plumlife.com.