Delray Beach Marketing Cooperative Names Vista BMW as 1st Annual Automotive Sponsor

DELRAY BEACH, Fla. - July 31, 2014 - PRLog -- Delray Beach Marketing Cooperative Names

Vista BMW as First Annual Automotive Sponsor

Sponsorships Will Include All Major DBMC Events
From ON THE AVE on August 21 Through Next Year's
Super Exciting 4th of July Celebration

(Delray Beach, FL – July 30, 2014) Stephanie Immelman, executive director of the Delray Beach Marketing Cooperative, today announced that Vista BMW has been named as the first Annual Automotive Sponsor of all major DBMC events over the next year, including ON THE AVE on August 21, October 9 and May 14, as well as the annual lighting of the world famous 100-Foot Christmas Tree on December  4, Delray Beach’s First Night® on New Year’s Eve and the popular 4th of July Celebration with South Florida’s hottest fireworks finale.

"Success in any business is almost always based on positive relationships, so the DBMC is very proud to partner with Vista BMW, which has been recognized as ‘North America’s #1 BMW Dealer in Retail Sales’ for the last seven consecutive years,” said Immelman. “We look forward to working with the Vista BMW sales and Marketing Team to develop a series of fun and family-friendly activities at our upcoming events.”

"At next month’s popular ON THE AVE on West Atlantic Avenue, for example, we will have several BMWs prominently displayed,” she added. “And when Santa lands in Delray Beach for the annual Christmas Tree lighting, he’ll be waving to the crowd from a shiny new BMW.”

"Vista BMW is truly excited about our newly created partnership with the DBMC.  As many of our present customers reside and work in Delray Beach, it is always our pleasure to give back to the communities that have kept us in business for decades,” says the Vista BMW Management Team. “We look forward to being a part of On The Ave, the Tree Lighting and on site presence throughout December at the Tree as well as participating in First Night and The Fourth of July Celebration.”

Delray Beach’s popular ON THE AVE returns to West Atlantic Avenue on August 21, celebrating the start of the new school year with outstanding local entertainment, great food and activities for all generations.

"Our theme this year is ‘Back to Cool,’” said Immelman. “It ties in with our ‘It’s Always Cool in Delray Beach’ summer campaign and lets people know that there will be cool things happening at ON THE AVE.”

Set for Thursday, August 21, from 6 to 10 p.m., ON THE AVE will be held at the Elizabeth Wesley Plaza, and on Southwest 5th Avenue, which will be closed to traffic from Atlantic Avenue to Southwest 1st Street.

Local community organizations, including the Spady Museum, the West Atlantic Redevelopment Coalition (WARC) and Delray Beach CRA will present displays and activities, and visitors to the area will also get a chance to stop by local shops, which will stay open late.

"ON THE AVE events, as well as our annual Tree Lighting, First Night and 4th of July Celebration and fireworks, always attract tens of thousands of families to Delray Beach, and we are thrilled to partner with Vista BMW to make each DBMC-sponsored event more fun and interactive,” Immelman said. “This is a positive relationship that will add value to our events and the enjoyment of the attendees.”

About Vista BMW:
Vista Motors of Coconut Creek is a family-owned dealership serving South Florida for three decades. They have ben recognized as “North America’s #1 BMW Dealer in Retail Sales” for 7 consecutive years.  In collaboration with their sister store in Pompano Beach, they offer 3 premium automotive brands at 2 locations:  Vista BMW, Vista MINI and Vista Volkswagen.  All which offer sales and service 7 days a week.

About the Delray Beach Marketing Cooperative:
The Delray Beach Marketing Cooperative (DBMC) is a partnership between the City of Delray Beach, the Community Redevelopment Agency and the Greater Delray Beach Chamber of Commerce. The DBMC’s mission is to attract people to the City, create a positive image and increase awareness of Delray Beach for a positive economic impact through Destination Marketing, marketing programs, special events and community collaboration. For more information, please contact DBMC at 561.279.1380 or visitwww.VisitDelrayBeach.org.

DBMC Schedule of Events in Delray Beach

August 21, 2014
ON THE AVE Back to Cool
6 to 10 p.m.
SW 5th Avenue and West Atlantic
www.OnTheAveDelrayBeach.com

October 9, 2014
ON THE AVE
6 to 10 p.m.
Pineapple Grove Arts District - NE 2nd Avenue
www.OnTheAveDelrayBeach.com

December 4, 2014
Famous 100 Ft Christmas Tree Lighting
5 to 10 p.m.
Atlantic Avenue on the front grounds of the Delray Beach Center for the Arts
www.100ftchristmastree.com

December 31, 2014
First Night
4 p.m. to Midnight
Atlantic Avenue and other venues in Delray Beach
www.100ftchristmastree.com

May 14, 2015
ON THE AVE Back to Cool
6 to 10 p.m.
www.OnTheAveDelrayBeach.com

July 4, 2015
Delray Beach Independence Day Celebration
3 to 10 p.m.
Atlantic Avenue and A1A
www.July4thDelrayBeach.com

Available for Interview:
Stephanie Immelman
Delray Beach Marketing Cooperative
561.279.1380
simmelman@delraybeach.com

Media Contact:
Gary Schweikhart
PR-BS, Inc.
561.756.4298
gary@pr-bs.net