“BLU, ZAAP, V 2” Electronic cigarettes smoking hot"

DELHI/NCR, India - Aug. 4, 2014 - PRLog -- American investment banking firm Goldman Sachs released a list of eight disruptive themes that have the potential to reshape their categories and command greater investor attention in the near future. Electronic cigarettes were listed as top one of these eight markets investors should keep an eye on, for their potential to transform the tobacco industry. The hot brands in e cig industry are BLU, ZAAP, V2. The surprising fact  was the description of e-cigarettes by Goldman Sachs: “Imagine a product that is possibly >99% less harmful than cigarettes, delivers a similar use experience and offers a better economic bargain—this is the proposition of electronic cigarettes (ecigs). As for E-cigarettes, sales have doubled in the last two years and are closing in on $1 billion.The popularity of electronic cigarettes has increased at a rapid pace in recent years. Goldman Sachs analysts believe the electronic cigarette is “the most credible alternative to conventional cigarettes in the market today”. According to a gallup poll,74% of smokers want to quit, and goldman sachs analysts believe the electronic cigarette is “the most credible alternative to conventional cigarettes in the market today.