FLRT Uses New Approach to Connect with Fans

NEW YORK - Aug. 7, 2014 - PRLog -- FLRT announces it has adopted Come Together performed by Krystal Monique as its theme song. This strategic move will allow the company another way to connect with customers and fans.

By adopting a theme song for its marketing and promotional endeavors, Urban FLRT will enhance its brand message of “Freely Living Real & True.”  By including an audio element to its messaging, customers and fans will have a more diverse and enriched way of engaging with the brand.  The company expects to increase awareness and attract more people.

“Krystal Monique’s soulful voice combined with the lyrics of the song, motivated, inspired, and encouraged me to continue fighting for equality and a unified society,” says Corey Wesley, FLRT co-founder.  As the song goes, “We can conquer our hate if we just stick together. Have love for one another instead.”  The brand and the song share common goals.  They are about uplifting oneself and embracing differences.  These messages are particularly relevant to the LGBT community, which Urban FLRT caters to.

The FLRT brand now offers more than t-shirts, mugs, and wristbands.  Fans have an audio experience to connect with.  By promoting this moving and inspirational song fans have an additional outlet to express their desire to be true to themselves and to live freely, openly, and honestly, the very essence of the Urban FLRT message.  The gentle, inspirational, and uplifting sounds of Come Together leave a lasting impression that Wesley hopes will encourage fans to take action toward accepting themselves and others.

Come Together was co-written by Anthony Clint Jr. and Devan Reed; produced by Anthony Clint Jr. of Clint Productions; performed by Krystal Monique; and recorded at Clint Productions Studio in Atlanta, Georgia.

Based in New York City, FLRT is a lifestyle brand of BlackOutEndeavors LLC that celebrates living openly, freely, and in truth.  By producing apparel and accessories that incorporate motivational messages around the notion of “Freely Living Real & True,” FLRT supports and empowers those who have chosen to live their life free from stigma, stereotypes, or any emotional baggage that can come with life circumstances.