Lava unveils its ‘Made for selfies’ smartphone- Iris X5 with 5MP AF flash assisted front camera

DELHI/NCR, India - Sept. 3, 2014 - PRLog -- New Delhi, September 1, 2014: LAVA International Limited, a fast growing company in the mobile handset industry, today announced the launch of LAVA Iris X5, as the successor of its hugely popular Iris X1. The smartphone is a perfect combination of superlative camera performance and a graceful design. The phone is especially designed to meet the needs of the selfie generation. Running on Android 4.4 KitKat, the Lava Iris X5 with its brilliant features and design is a real treat at a price of Rs. 8799.

The Lava Iris X5 has a 5.0 MP BSI+ Auto Focus Front Shooter with LED Flash for low-light imaging that enables clicking perfect selfies with extraordinary detailing at any given time of the day. It comes laden with a wide-viewing angle shot which allows users to capture pictures up to 84 degree with the front camera. In addition to this, the phone has an

8.0 MP Auto-Focus rear camera with exceptional imaging quality, making LAVA X5 a must have for all the shutterbugs.

The smartphone offers a great viewing experience with its 5’’ HD (1280 * 720) IPS Full Lamination LCM rich display that produces sharp images. The In- plane Switching (IPS) etched in the phone enhances color reproduction resulting in a bright display.

The Iris X5 is powered by 1.2 GHz Quad Core and 1 GB RAM that promises seamless application performance and multitasking, supported by a 2100mAh battery providing ample back up for multimedia payback, talk-time and stand-by. With an OGS 5-Point touch, the phone offers a smooth touch experience. Additionally with the width of 71.5mm and thickness of 7.7 mm, the smartphone become easy to handle.

Key features of LAVA Iris X5

•Android 4.4. KitKat

•5.0 MP Front Camera with Auto-Focus Omni BSI+ Camera Sensor with 4- Element Lens, Wide Viewing Angle (84°) and LED Flash

•8MP  Rear  Camera  with  Auto-Focus Omni BSI-2 Camera Sensor

•1.2 GHz Quad Core Processor with 1GB of RAM & 8GB ROM

•5”   HD (1280 x 720) IPS Display with Full lamination

•2100mAh Li-Po battery

•Comes with an intelligent Flip cover to reduce battery consumption

•E-compass, Ambient Light sensor & Proximity sensor

•Full HD Video recording

•GPS

The device comes with 8GB of internal memory that is expandable up to 32GB via micro-SD card. On connectivity front, the dual SIM Iris X5 is facilitated with 3G connectivity apart from Wi-Fi, Bluetooth v3.0 and micro- USB v2.0.It offers OTG support to enable file transfer through USB drive on the move. The device has a Dual MIC for active noise cancellation that promises a crystal clear calling experience.

Speaking about the new launch, Mr. Hari Om Rai, Chairman & Managing Director, LAVA International said “At Lava, we are constantly channelizing our energies to develop innovative products that cater to various set of consumers at attractive prices. With the enthralling response that we got from users for X1 we decided to come up with another unique offering for our consumers. Iris X5 is a high quality camera smartphone with a best in class front camera that aptly suits the needs of the selfie crazy generation. Through our latest device, we aim to further build a strong  portfolio  of  mid-range  smartphones  in  the  X  series  and  deliver  on  our  mission  of

empowering people to do more and be more.”

Priced at Rs 8799, Iris X5 will be initially available in Grey and subsequently in white and black in the coming weeks. The phone comes with an intelligent Flip cover powered by hall sensor that puts the phone automatically in sleep mode ensuring reduced battery consumption.

The handset will be available for sale across all national retail stores and multi-brand outlets across India. Online, it will be exclusively available on Amazon.in bundled with a free 16GB memory card on 1st Sept’14.

Visit http://www.lavamobiles.com or www.amazon.in for more details

To know more about this exciting product, follow Lava Mobiles on Facebook and Twitter.

About Lava International Limited

LAVA International Ltd established in 2009, is amongst the top Indian brands in the mobile handset industry. As a brand that strives to understand customers’ requirements deeply and has a complete in-house R&D center to convert those needs into products, Lava brings in products that offer superior value through good quality and best-in-class features at the right price. Headquartered in New Delhi, India, the company has offices in Mumbai, Hyderabad, Kolkata, and abroad.