Nobleza Tequila Enters Costco's

LOS ANGELES - Sept. 11, 2014 - PRLog -- Nobleza Azul, the ultra-premium tequila, produced by the Torres family, grown from the finest Blue Weber Agave in the fertile highlands of Jalisco, Mexico, is now available in select Los Angeles Costco stores.

What better way to celebrate National Hispanic Heritage month September 15- October 15 than to share some tequila, the Mexican drink of the Gods,” asks Paula Torres-Symington president and founder of Nobleza Tequila. “Tequila is more than a drink. Its recorded history begins 2,000 years ago with the gift of the agave and the myth of the Aztec Goddess Mayahuel.

“More than history, tequila contains the spirit and the very soil of Mexico” she adds, noting that to really enjoy the taste of premium blue agave tequila, it should be sipped not swilled. And, according to Torres-Symington, when it comes to Hispanic Heritage, nothing goes better with Mexican food than tequila, as an accompaniment or ingredient.

“My family is honored to have the opportunity to offer our tequila to Costco consumers. As a small family-owned company, we are used to competing with older more established brands and winning over their followers,” Torres-Symington explains. “Costco shoppers,” she added, “are savvy and price conscious, and we know they will appreciate the quality of Nobleza Tequila Blanco. While we are newcomers to producing our own brand of tequila, my father’s family has been growing agave for some of the most prestigious tequila producers for four generations.”

Nobleza Azul is available at the following LOS ANGELES COUNTY Costco Stores: Costco Los Feliz 2901 Los Feliz Blvd. Los Angeles, 90039;Costco Oxnard 2001 East Ventua Blvd. Oxnard, 93036; Costco Signal Hill 2200 E. Willow St., Signal Hill, 90755; Costco Northridge 8810 Tampa Blvd. Northridge, 91324; Costco Torrance 2751 Skypark Drive, Torrance, 90505; Costco Culver City 13463 Washington Blvd. Marina Del Rey, 90292; Costco Hawthorne 14501 Hindy Ave, Hawthorne, CA 90250 Costco Pacoima 13550 W. Paxton St. Pacoima, 91331.

Described by connoisseurs as subtle and sexy, a newcomer to the tequila industry, Nobleza Azul has achieved critical acclaim among tequila experts, attracting awards and admirers. According to Torres-Symington, growing and harvesting agave is a very labor intensive and personal business. “You have to love agave and the land on which it grows to produce premium tequila. Nobleza is our celebration of both. In our family, it's more than a temporary fascination, or business investment. It's a long time love affair.”

“Los Angelinos, because of the proximity to Mexico and rich Hispanic cultural history and presence are familiar with tequila. However, few are aware of how and where it’s grown and produced, its history, and sophisticated versatility.

To Torres-Symington, tequila has a fiery spirit in keeping with the viva Mexico tradition, and a feminine mystique, which is much richer than the raucous-boys-night-out, throwing-back-shots-image. “It has character and heart, like a woman, definitely a worthy offering to a beautiful Goddess. It’s my family's goal to produce such tequila -- a drink for sipping or mixing that a woman would be proud to order, and enjoy in the more elegant manner that cocktails are sipped.

"It's not our desire to take the macho man thing and frat boy’s night out fun from tequila drinking, but simply add more sophisticated dimensions and options," added Torres, one of the first women to head a tequila company. The brand has taken on a female personae marketing as “The new girl in town.” The metaphor also applies to Torres-Symington’s experience in breaking into the male dominated industry.

The new wave of real premium tequilas is changing the image of tequila as a sipping drink alongside fine scotch, wines, and bourbons, says Torres-Symington, an outspoken advocate of recognizing the sophistication and multiple flavors of tequila. “Serving tequila as you would a glass of wine with your meal, you can appreciate the true joys and diverse qualities of tequila.”
Of the three varietals of tequila produced by the family –blanco, reposado, and anejo --Torres-Symington agrees with tequila connoisseurs that the blanco is the purest and best taste test of quality tequila.

“A blanco reveals the heart of the quality of your agave, your distillery and your recipes, pure and simply,” she explains. Another interesting thing, according to Torres- Symington, is that, unlike most other premium-aged liquor, tequila is just beginning to be recognized for its versatility, enhancement, and creative use in mixed drinks.

The Nobleza blanco on Costco shelves is popular in number of mixed drinks, beginning with the obvious—margaritas. Torres-Symington also recommends a number of other drinks created and enhanced with Nobleza Azul Blanco, including a drink to set you free on Mexican Independence Day, September 16.

Nobleza Azul's stock rose among consumers when Critico named it as a Top Ten Tequila pick in 2012. Critico is one of the most respected tequila rating magazines in the world. The annual Top 10 Tequila list is highly anticipated by the industry and consumers internationally.

“As the new kid on the block, it was really rewarding to be featured as Critico’s Monthly Tequila, May 2012. And to be named among the 2012 top ten, selected personally by Jose Delapaz, is a fantastic way to close out our second year of production,” said Torres-Symington.

“To receive an amazing rating of 95 points for our reposado and 93 for Nobleza’s blanco speaks well for the superior quality of my family’s agave. Critico made my father very proud,” she added.


Making a name for itself among large companies and established products and a host of new tequilas, Nobleza Azul proved to be the belle of the ball at the prestigious tasting in New York's Eastside Social Club. Nobleza took First Place in the blanco category with "Its smooth multi level flavors" that the judges found, "ranging from spicy and creamy cinnamon and vanilla to nougat and hazelnut”.

In addition to now being available in Los Angeles County, Nobleza’s blanco is on sale in the following San Diego Costco stores; Costco Vista 1755 Hacienda Blvd. Vista, 92081; Costco Carlsbad 951 Palomar Airport, Carlsbad, 92011; Costco Carmel Mountain 12350 Carmel Mountain Road, San Diego, 92128; Costco Rancho Del Rey 895 East “H” Street, Chula Vista, 91910; Costco La Mesa 8125 Fletcher Parkway, La Mesa, 91941.

For additional information, please visit www.noblezatequila.com, on facebook facebook.com/noblezaazul and twitter.com/noblezatequila.

DISTRIBUTORS: Nobleza Tequila, Inc.: 3260 Corporate Dr. Vista, CA 92081 Telephone: 888-567-6605 www.noblezatequila.com