Clarity Advantage Video Offers Business Bankers Tips for Selling More Treasury Management Products

CONCORD, Mass. - Sept. 22, 2014 - PRLog -- “When business bankers discuss payment cycle challenges with business owners, they open up more opportunities to sell Treasury Management products and services,” says Nick Miller, president of the bank sales consulting and training firm Clarity Advantage. The company’s latest sales tip video entitled Business Banking: Selling Treasury Management Services addresses this issue.

In the video, Miller discusses three major areas bankers need to explore in conversations with their clients and prospects. He shares specific questions around receiving payments, making payments, and managing cash that bankers can ask in their sales calls. These questions help bankers uncover and understand the specific cash management challenges a particular business owner struggles with in running their business. http://youtu.be/UAKc9TDTPjs



Videos are one resource Clarity Advantage offers to help bankers sell more Treasury Management products and services. In addition, the company offers Selling Treasury Management Services: Health Check (http://clarityadvantage.com/knowledge-center/selling-trea...) —an online quiz that banks can use to benchmark their bankers’ knowledge of typical cash management challenges business owners face and the best products to solve them.  To fill in bankers’ knowledge gaps, the company offers Selling Cash Management and Deposit Services (http://clarityadvantage.com/training/ready-to-use-trainin...), a live workshop that builds bankers’ confidence, product knowledge, and conversation skills so they generate better quality referrals to Treasury Management and cross sell more Treasury Management products and services.

About Clarity Advantage: Bank sales consulting and training firm Clarity Advantage helps banks clarify, implement, and execute sales strategies to generate more profitable relationships, faster, with small and medium-sized companies, their owners, and employees, working with branch, field sales, and call center sales team members. The company also assists banks to attract and expand relationships with individuals and families. Visitors to Clarity’s website, http://www.clarityadvantage.com, can subscribe to “The Weekly Sales Thought,” a free eNewsletter and podcast focused on business-to-business sales techniques and sales management.