New Book Teaches Marketing to Baby Boomers

LOS ANGELES - Oct. 6, 2014 - PRLog -- With the current economic conditions faced by consumers and businesses alike, the challenge for those seeking to successfully market their products or services can often seem overwhelming. Without clear, concise direction and understanding of their target markets, efforts to grow their businesses can leave many in deeper debt, leading them further away from realizing their goals.

In her most recent work "Guerrilla Marketing to Baby Boomers", Author Kristi Carter, along with co-author Jay Levinson, shares the best Guerrilla Marketing tactics she's come to learn, and helps readers to get started on the path to financial success.

To get the conversation started, and the reader thinking, Carter asks quite simply "So what is a target market?” Surprisingly, many aspiring entrepreneurs are unsure of the answer to this question as it relates to their businesses. But Carter nudges the reader, giving the very simple answer "The people who you know will buy your product or service". With the emphasis on know - business owners, newbies and vets, must do their homework for success!

Amazon customer Mike C. shares his review of the book, "Great ideas and tools for the small business owner to the seasoned executive. I'm not the most tech-savvy person so the book really helped me "jump start" my Internet marketing campaign. This book is a great resource targeted at a huge purchasing population."

"Guerrilla Marketing to Baby Boomers" is available in print or Kindle form.

Follow Kristi Carter on Twitter (@TheKristiCarter) for more daily business and lifestyle tips on your road to financial success.

About Kristi Carter

A passionate entrepreneur, Author Kristi Carter is continuously learning and has been sharing what she learns to a growing online audience for more than three years.

Third generation from Walnut Creek, CA, Carter studied art, business and horticulture in in college. She is married with a large family and loves personal development in business, community and inner growth and cooking from her own garden of fresh vegetables, fruits and herbs.