nectaflor Honey embarks on a major shape up of its nectaflor Honey rangeFor a better handling comfort, nectaflor since 1958 Switzerland’s favourite Honey brand, is to replace its 500 g and 250 g Honey jars with a spiced up, higher jar form.
While revitalizing the Honey jars, we embarked on a major rejuvenating drive of the entire range. We aligned the colour of the jar lids and squeeze caps. We redesigned the labels of the entire Honey range and revived the nectaflor logo. The new impactful look ensures an excellent stand out on shelf. “With the redesigned jar in your hand, it is now more comfortable and even more exiting to spoon out the delicious nectaflor Honey,” Andreas Mueller, head of nectaflor MEA FZE , said; “It is now both, the outstanding Honey quality that is prepared in small batches only that clearly captures your palate; it is now as well the new overall look that brilliantly communicates nectaflor’ s all natural brand philosophy and finest Honey quality.” The new packaging, rolled out in the Middle East from October onwards, is part of nectaflor’s ongoing commitment to its brand and products, and creates an important support to provide its increasing number of nectaflor Honey consumers with a very rewarding overall experience. End
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