$70,000 First Place Prize Money Lures 5 World Champions to Mercedes

MERCEDES, Texas - Oct. 7, 2014 - PRLog -- South Texas bull riding fans it is time to mark your calendar for October 18th^th.  If you like high energy, live action, 8 seconds at a time then CBR has just the thing for you! Championship Bull Riding (CBR) is making history as it brings the third stop of the 2014-15 televised “Road to Cheyenne” tour to Mercedes, Texas. CBR will offer the diehard bull riding fans of Texas the opportunity to see great bucking bulls and bull riding action followed by a concert featuring Texas recording artist Aaron Watson.

For the first time in the history of Championship Bull Riding 24 bull riders will travel to Mercedes, Texas in an attempt to collect an unprecedented $70,000 first place purse recently made available after no rider completed the 7 second ride in the Shoot Out Round of the last two events in the winner take all format of the Road to Cheyenne Tour events held in Huron, South Dakota and Conroe, Texas. In spite of a gallant effort, 5 World Champions, 6 rookies, and 13 veterans rode only 13 out of 40 bulls at the Montgomery County Lone Star arena. But more importantly none of those thirteen came in the Shoot Out round thus leaving the first place prize of $50,000 unclaimed.  Last weekend in Conroe, Trey Benton, Rock Island, Texas won the average on two bulls  defeating his former traveling partner, Cody Teel, Kountze, Texas, by 4.5 points, but neither could make the required 8 second whistle to pocket the $50,000 thus rolling over the prize monies to a $70, 000 plus payday for the next regular season CBR event. The former traveling partners and good friends will both be back in Mercedes trying to make the whistle and history once again.

The Ed Payne- Real Don Johnson “Bulls on the Border” Bull Bash presented by Tecate and Riveras held at 8 PM at the Mercedes Livestock Show Arena located at 1000 North Texas Avenue. Saturday night’s lineup will follow the revolutionary three round CBR 8 Second Format featuring a tournament style of competition. The action gets underway at 8 p.m. with the top 24 bull riders in the world doing their best to stay on for eight seconds in round one so they can advance to the semifinals. The 12 top scores get to ride in the semifinals with the best four advancing to a Shoot Out round where the bulk of the $70,000 in prize money is paid.

Interviews with four time World Champion Tuff Hedeman and the reigning CBR World Champion currently the number one ranked cowboy in the Professional Rodeo Cowboy Association (PRCA),  Sage Steele Kimzey, 2012 PRCA World Champion Cody Teel, 2012 CBR World Champion Josh Barentine, 2013 World Champion Cole Echols, 2011 CBR World Champion Clayton Foltyn.

Country music artist Aaron Watson has accumulated many accolades and accomplishments over the course of his career; including selling over 150,000 records, seven #1 singles on the Texas Music Chart, and 4 albums that debuted on the Billboard charts.

DATE: Saturday, October 18, 2014

TIME: 8:00PM

         Tailgate Party with Chris Marshall from 5:30-6:30

       Doors open at 6:30 pm ;Concert following Bull Riding

LOCATION:  Mercedes Livestock Show Arena, 1000 N Texas Ave,          Mercedes, TX 78570

TICKETS ON SALE:    Sheplers Western Wear in McAllen and          www.dirtroadtickets.com

         Reserved - $ 35.00 Presale $40.00 at the gate

         General Admission - $ 15.00 Presale $20.00 at the gate

         Children 12 and under - $12.00 Presale $15.00 at the gate (GA only)

Tuff Hedeman, Sage Kimzey, and Cody Teel available for media interviews upon request.  Contact  Leigh Ann Schroeder 940.902.1112.

Websites:  cbrbull.com; aaronwatson.com; dirtroadtickets.com

About Championship Bull Riding –

Located in the historic Stockyards of Fort Worth, Texas, Championship Bull Riding (CBR) is an organization dedicated to promoting and preserving the very best elements of the sport. Under the direction of bull riding icon Tuff Hedeman, CBR has grown into an organization that works to put the best riders on the best bulls, delivering world-class qualified rides. Bull riders start in the Horizon Series earning points to move onto the elite Road to Cheyenne Tour.  The Road to Cheyenne Tour culminates in July in Wyoming at the legendary Cheyenne Frontier Days where the world champion earns a $100,000 bonus. The CBR Bull Team Challenge is also part of the tour events where stock contractors bring their best bulls and compete for annual cash prizes that total over $1 million. Providing opportunities for contestants, stock contractors, fans and sponsors is why CBR is the REAL COWBOY SPORT^tm. CBR is featured at  over 70 venues across the United States with national television programming on the Fox Sports Networks for 26 consecutive weeks in prime time. For more information visit www.cbrbull.com or call 817-626-BULL (2855).