12 Common Mistakes Schools Make With Their Websites—and How To Avoid Them

RALEIGH, N.C. - Oct. 9, 2014 - PRLog -- These days, having a great school website is almost as important as having a great program itself.

“If your website doesn’t engage visitors and accurately portray your school’s unique identity and strengths, the families you’re most eager to enroll will likely move on—probably without having ever set foot on your campus,” says Matt Harrell, President and co-founder of MemberHub.

Schools already know this, of course. So why are so many school websites so bad? There are a number of reasons, but oftentimes it boils down to confusion about what a good website entails.

MemberHub is pleased to announce the release of a new free report, 12 Common Mistakes Schools Make With Their Websites—and How To Avoid Them. In it, you’ll learn:

• Why “DIY” is almost always a bad idea when it comes to building a school website

• The very common mistake that many older school websites share—and why it can hurt both your image and your search rankings

• Which technology looks fine (most of the time) on laptops and desktops but doesn’t work at all on mobile devices

• How the power of storytelling can make your school website stand out from all others in your area

• Why testimonials are worth their weight in gold to prospective parents—and how to obtain and present them effectively

• How often you should be updating your school website

• Two audiences you need to consider as you create your school website—they have very different needs, but you can’t afford to overlook either one

• The final thing you must do before your site goes live to the world

• And more!

12 Common Mistakes Schools Make With Their Websites—and How To Avoid Them is available for free download now at http://info.memberhub.com/school-website-mistakes.

MemberHub, founded in 2007, is the one-stop online solution for school/teacher/parent communications. It allows schools and early learning programs to share a private online site for their school community where parents and teachers can easily post signup sheets, organize calendars, send messages, store newsletters, share photos, access an online school directory and more. For information on MemberHub, visit http://memberhub.com (http://www.memberhub.com/).