kigo Pledges 500 Pairs of Shoes to Micro-Entrepreneurs Through Partnership with Soles4Souls

ATLANTA - Oct. 8, 2014 - PRLog -- This holiday season, eco minimalist footwear brand kigo will take its global sustainability mission 500 steps further, through an exclusive new partnership with anti-poverty organization Soles4Souls. For every pair of up to 500 pairs purchased at kigofootwear.com between October and December, kigo will gift one additional pair to the Soles4Souls micro-enterprise program, which creates sustainable jobs in poor and disadvantaged communities. Soles4Souls will deliver the donated shoes to micro-entrepreneurs in areas of need who will sell the footwear for a profit, ultimately supporting their families, strengthening their communities and stimulating their local economies.

“I am thrilled to announce kigo’s partnership with Soles4Souls,” shares kigo CEO, Kristin Parker Serrano. “Our team is passionate about making a difference and from day one, we’ve seen infinite insight - and community-changing results - in Soles4Souls’ micro-enterprise program. As we move into and enjoy the holiday season, we invite our customers to partner with kigo and Soles4Souls in providing entrepreneurial opportunities that will change lives.”

“kigo is such a great partner because they get it,” says Soles4Souls CEO, Buddy Teaster. “They understand living lightly on the earth with their amazing products AND how supporting micro-enterprise with those products creates a virtuous circle of a greener planet and increased prosperity. We’re honored to be working with such an innovative company and look forward to helping them increase their impact in the world.”

To make it even easier to purchase with a purpose this season, kigo is offering a holiday treat of $25 off all styles sitewide.

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About kigo

kigo is eco minimalist footwear for an active lifestyle and everyday casual comfort. Driven by husband-and-wife team Marco Serrano and Kristin Parker Serrano, kigo creates ultra-lightweight and flexible footwear, featuring an anatomical shape, wide toe box and thin, zero-drop, slip-free outsole. These shoes are designed to ensure that feet and toes are protected without being constricted. kigo aims to reduce your ecological footprint by adhering to a cradle-to-cradle production philosophy, beginning with components that are vegan, recycled, recyclable and upcyclable. To close the lifecycle of our shoes, well-loved and well-worn kigos can be sent to reclaim partners Soles4Souls and PLUS Compound Technologies, ensuring that nothing we do – and nothing you buy – need go to waste. For more information, please visit http://www.kigofootwear.com.


About Soles4Souls

Soles4Souls is a global not-for-profit institution dedicated to fighting the devastating impact and perpetuation of poverty. The organization advances its anti-poverty mission by collecting new and used shoes and clothes from individuals, schools, faith-based institutions, civic organizations and corporate partners, then distributing those shoes and clothes both via direct donations to people in need and by provisioning qualified micro-enterprise programs designed to create jobs in poor and disadvantaged communities. Based in Nashville, Tennessee, Soles4Souls is committed to the highest standards of operating and governance, and holds a four-star rating with Charity Navigator. For more information, please visit http://www.soles4souls.org.