Primum Encourages Marketers to Focus Tactics on Measurable Results in New eBook

MILWAUKEE - Oct. 20, 2014 - PRLog -- Primum is proud to reveal its newest eBook “10 Marketing Tactics to Stop Wasting Money on.” Now available for download, the free eBook outlines the top marketing tactics many businesses are wasting their time and money on.

“Organizations can feel overwhelmed by the continual changes that take place in digital marketing, and it’s important to dispense with stale ideas and instead proceed confidently to attract new customers most efficiently,” said Kristen Davis, Director of Client Services. “Our Primum team is always evaluating strategies for our clients, so we are excited to share our insights to help fulfill lead generation goals.”

According to the eBook, the digital marketing landscape can be challenging to navigate with difficult decisions to make. In order to attract new customers organizations must have a strong understanding of their buyers’ personas. Instead of haphazardly blasting content out to the masses, it is important to focus on providing high value content as perceived by the targeted buyers. Lead generation relies on the quality not the quantity of marketing, and the eBook outlines tactics to sustain an agile, modern and productive marketing plan.

The eBook’s content includes:

•        Which marketing trends to avoid and which to add to your rotation

•        Easy ways to reallocate time and money on marketing that delivers ROI

•        When to take risks and push boundaries, and when to reign it in

•        How to stop wasting money on unprofitable ventures

Please visit http://inbound.primumagency.com/marketing-tactics-to-cut?... to download “10 Marketing Tactics to Stop Wasting Money on”

About Primum Marketing Communications

Primum Marketing Communications specializes in helping clients attract new customers through inbound marketing strategies and tactics, including branded content, public relations, social media, email marketing and website optimization. For more information, please visit h (http://www.primumagency.com/)ttp://www.primumagency.com or call 414-765-2311.