Innova Art Introduces New Branding, New Products at PhotoPlus Expo NY

GLOUCESTER CITY, N.J. - Oct. 27, 2014 - PRLog -- In celebration of a decade of non-stop innovation, Innova has embarked upon a major rebranding program that recognizes their three key product areas: Fine Art, FibaPrint® and Graphic Art.

The new look and logo will be shown at Booth 1253, at the PhotoPlus Conference & Expo, October 30 – November 1, 2014 in New York City.  The company’s new tag line: ‘Innova. More than paper’ signals the company’s clear ambition to continue innovation and growth across photo, art and graphic industry printing segments.

“Innova celebrated ten years as a company last year and the time seemed right to review, rationalize and re-energized,” said Sales & Marketing Director Jon Courtiour. “At the same time as we have refreshed the ranges, we have a new, sharper image that gives the brand greater impact and visibility, and correctly positions us as a leading player in this market.”

New to the multi-award-winning FibaPrint® by Innova category is FibaPrint Baryta. Modelled on the traditional baryta papers found in the chemical darkrooms of the last century, FibaPrint® Baryta is now established as the ultimate digital photographic medium, perfectly replicating the much-loved look and feel of darkroom prints, produced with the ease and flexibility of seamless digital technology.  Its neutral white color delivers richness in black-and-white images, and an extreme color gamut for the look and feel of a traditional silver halide photo paper. The surface has a special gloss coating designed for high quality fine art and photographic inkjet reproduction print applications.

FibaPrint® Baryta is available in cut sheets and rolls up to 50” by 50' lengths, the FibaPrint Baryta is available now through the Innova distribution network of resellers.

Graphic Art by Innova represents an ever growing eco-solvent segment of the digital printing market, for both fine artists and those interested in art for décor or creative signage.  The new Innova YouTac® range of repositionable adhesive coated media for Aqueous, Eco-Solvent, Latex and UV printers are perfect solutions to a range of wide-format applications, and will also be introduced at the show. The award winning JetMaster Display Systems will be highlighted by live demonstrations of both the JetMaster Photo Panel and the JetMaster Photo Wrap.

Print on anything from canvas and paper to window film and textile and show the world just what true creativity can deliver and why Innova is more than paper.