20/20 VISION COSMETICS A “ready-to-glow” Magnified View Of Beauty

NEW YORK - Oct. 30, 2014 - PRLog -- 20/20 Vision Cosmetics is the first brand of color cosmetics that solves a huge problem for the beauty consumer. An innovative, luxurious line of beauty products married to a patent pending magnified mirrored system specifically designed for busy women on-the-go embracing beauty over 40.

“It was years ago I realized my perfect vision wasn’t so perfect any longer”, says Mary Ann Wheaton, Founder and CEO of 20/20 Vision Cosmetics. “I was stuck in traffic, late for a business meeting and had to apply my make-up from memory. I didn’t realize until that evening that I spent the day with one almond shaped eye and the other eye was made up like a cat. All day I looked as if I was winking.”

20/20 VISION COSMETICS will introduce six key products in its initial launch to help women in their prime maintain skin in optimum condition. Lipsticks with moisturizing nutrients including shea butter, jojoba, grape seed and avocado oils make neat application a one step process.

Concealer-Corrector fills creases and covers discoloration in a light but hydrating crème base. The Anti-Aging Crème Foundation has a special moisturizing formula of vitamins A, C and E and has absolutely NO aluminum. The light, water based formula takes the face from morning through evening. Triple Ammunition Eyebrows fill in sparse eyebrows with a light base for filler, a darker color for perfecting and a magical wax that sets the brows for hours. The Eye Shadow Trios are developed in matte and pearl created to lighten and accentuate without drying. The darker shade of the three can be used wet or dry as a soft eyeliner. Natural Flushed Blush defines ever-changing cheekbones
giving an instant lift with natural blushing color. All lipstick tubes and each product compact are outfitted with a magnifying mirror for quick, clear application...no messes, no misses!

Founder and CEO Mary Ann Wheaton, well respected in the industry as a successful Senior Level Executive and CEO who launched companies for renowned fashion designers such as Yves Saint Laurent, Calvin Klein, Christian Lacroix, and Marchesa, is partnered with Simon Critchell. Mr. Critchell began his career with the Luxury Division of L’Oreal, first in Paris then later in New York where he was promoted to President of the Lancôme Division. In the early 90’s he was recruited to run the prestigious Cartier’s US business, as President and CEO of North America. He has also recently partnered in the enormously successful Topping Rose House in Bridgehampton, the first full-service luxury hotel in the Hamptons.

Upon seeing the concept and the quality of the product, Mr. Critchell said, “The 20/20 Vision Cosmetics line is not only elegant and well designed it is also a fabulous problem solver for women of any age.” The line will retail with price points ranging $12 to $28 and will launch with an e-commerce website

October 30, 2014. www.20-20visioncosmetics.com

CONTACT/PRESS
Karen Towey
917-669-5462
Karen@20-20visioncosmetics.com

CONTACT/CEO
Mary Ann Wheaton
917-699-8554
Maryann@20-20visioncosmetics.com