Why a Mapping Software is Best Used in Data Discovery

NAPERVILLE, Ill. - Nov. 13, 2014 - PRLog -- Data discovery works wonders only when information found on the data is utilized at the fullest. To find insights trapped in loads of data, companies use a mapping software like Mapline. The advantage of using mapping technology in business has been observed in many years by different industries. They found out that when geographical location spreadsheet data is plotted on a map, it results in a powerful visuals that help ignite ideas to run the business better.

Mapline designed powerful mapping tools to help companies save time and resources while understanding their address location data and how it could help in their business. With its user-friendly tools, users are able to:

- Identify characteristics of customers

- Learn new marketing strategies that really work

- Increase of repeat customers

- Identify risks

Here are 3 specific areas where Mapline is used in data discovery:

Target Marketing

Mapline’s draw pad feature helps companies to create a more focused approach in targeting the right market. Users can use distance analysis to understand what their customers’ purchasing behaviors are when they see the distances of geographical locations. It takes only a few minutes to analyze the connection of distances between address locations that result in visualizing more growth opportunities. Once plotted on a map, companies can create specific steps to identify leads in an area and target different markets.

Knowing the Competition

The famous Chinese General and military strategist Sun Tzu may had been mapping when he said, “Keep your friends close and your enemies closer.” Even back then, the importance of geographical location has been stressed to know the competition. Critical business insights can be revealed through mapping as it allows the users to add multiple geographical location data sets to discover the patterns in their competitors’ business activities. When local maps are used like maps with zip codes, counties and other territory sets, in a few minutes of analysis, the users are empowered to learn fresh ideas on what the market really needs. This allows them to target the market in a more personal level, hence winning the competition. Mapline offers hundreds of local territory sets and a lot more international ones to help companies understand the competition locally and globally.

Risk Management

Mapline has heat mapping features that help companies understand not only the historical perspective of the risks. More so with the current perspective and future patterns. Heatmaps are based on set territories. Once data is plotted with territory overlays, the users can easily identify the problem areas, the actions needed and why certain risks are being experienced. When these essentials are identified, they are now able to create the necessary business plans to support the business and provide the needs of the customers.

Visit Mapline today to discuss any business consultations with target marketing, knowing the competition and risk management.  For more details, go to https://mapline.com.