Follow on Google News News By Tag Industry News News By Place Country(s) Industry News
Follow on Google News | LIFE Line + The Supply Change Launch #loveisprojectLifestyle Brand and Ethical Fashion Company Celebrate the Power Connecting Communities with the LOVE Bracelet this Holiday Season
By: LIFE Line Fashion “The products we wear reflect the choices we make: we hold the power to shift the fashion and lifestyle industry. Our choices show our values and how beautiful to choose to wear LOVE, positively impact Maasai communities in Kenya, and share your individual story of LOVE with the world. We have the ability to make choices that empower individuals through economic opportunities, and in this case, it’s as simple as deciding what we put on our wrist. We can all know and share our LOVE. And that shared LOVE has the power to shift the world." LIFE Line Founder and Executive Director, Zane Wilemon The Maasai are a Nilotic ethnic group of semi-nomadic people inhabiting southern Kenya and northern Tanzania. The LOVE Bracelet is made by LIFE Line’s Maasai Mums in their traditional beadwork, creating sustainable income and empowering women to provide for their families through entrepreneurial opportunities. Beaded with red to represent bravery, strength, and unity among the Maasai, the LOVE Bracelet connects the maker and the wearer around the world with a common purpose. Chrissie Lam, founder of The Supply Change, designed the bracelet with the Maasai in April 2013 and spent the summer of 2014 traveling the globe with her bracelet, inspired to ask friends and strangers alike what love meant to them. Through the creation of this photo concept, the #loveisproject was born. “This summer, I traveled to 18 countries in 2 months, meeting 127 people of 48 nationalities. From Siberia, Russia and the Gobi Desert of Mongolia to Israel and Palestine, I photographed people along the way wearing the LOVE Bracelet as they shared what love meant to them. Even in the most remote places on earth, I discovered love everywhere and in everyone. People’s excitement for the project inspired a movement to increase empathy and understanding, fuel empowerment, and bring us all a little closer together.” Chrissie Lam, The Supply Change LIFE Line and The Supply Change are making the LOVE Bracelet available through the #loveisproject Indiegogo Campaign at https://www.indiegogo.com/ About LIFE Line: LIFE Line started in 2008 with a small group of mothers (Mums) in Kenya, shunned by society because they had children with special needs. Teaching these women to sew empoweredthem to earn an income for their families, send their children to school, and grow from quiet outcasts to leaders of change. What started with a canvas tote bag is transforming an entire community and employing over 400 women in communities across the Rift Valley in Kenya. LIFE Line products are sold worldwide at Whole Foods Market and online at Zazzle Inc. Visit us at http://lifelinefashion.org About The Supply Change: The Supply Change connects global brands with artisan groups to bring socially conscious fashion to the mainstream consumer. By creating long-term partnerships between brands and these enterprises, The Supply Change is sourcing socially responsible goods/manufacturers for brands and opening up market access for social enterprises. Visit us at http://thesupplychange.com End
Account Email Address Account Phone Number Disclaimer Report Abuse
|
|