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Follow on Google News | Napoleon Artist Al Evcimen Draws Epic Illustration for “The Ryder Cup: Golf's Grandest Event"Evcimen’s illustration of the Ryder Cup’s All-Time Players features 61 of golf’s greatest players and writers
By: The Napoleon Group For his latest extracurricular activity, the legendary and legendarily tireless Evcimen drew an epic 4-foot gatefold illustration for “The Ryder Cup: Golf’s Grandest Event” (The American Golfer, December 15, 2014). The lavish 9-pound, 499-page coffee-table tome by American Golfer editor and publisher Martin Davis features coverage of all 40 Ryder Cups, the prestigious biennial men’s tournament between teams of top golfers from the U.S. and Europe, including the 2014 edition at Gleneagles in Scotland. Evcimen joins a roster of contributors to the book that comprises golf’s greatest players and writers: Ryder Cup Captains Jack Nicklaus and Tony Jacklin, author John Feinstein (“A Season on the Brink”), New York Times Pulitzer Prize winner Dave Anderson and London Times correspondent John Hopkins. Each of those is pictured in Evcimen’s Ryder Cup All-Time Players gatefold, which features a total of 61 U.S. and European icons, including Americans Lee Trevino, Arnold Palmer, Tom Watson, Billy Casper and Ben Hogan and Europeans Lee Westwood, Nick Faldo, Bernhard Langer, Ian Poulter and Seve Ballesteros. Evcimen’s involvement with the book was kismet. “Many, many years ago, when Al and I were both kids—literally, just out of school—we met when we were both working at DDB on the American Airlines account,” says author Davis. “He was an art director. I was an account executive. Our paths diverged; Al stayed in advertising, I went into publishing. Flash-forward 30 years. I’m having dinner at The Palm, trying to figure out who I might ask to illustrate the Ryder Cup All-Time Players foldout for the book. As I was walking out the door, I saw Al’s drawings on the wall and I said, ‘Al! Of course!’” Evcimen drew the gatefold as one large illustration— For the 61 portraits, Evcimen employed his signature style. “They’re caricatures,” Davis asked Evcimen to revise only one of the portraits, a golfer. “Martin wanted me to redo his portrait, too,” says Evcimen, “but I told him, ‘Fuggedaboudit!’” Although Evcimen’s meticulous illustration might suggest otherwise, he’s not an avid golfer or fan. “I follow golf a little bit—I like to fall asleep to it once in a while,” he deadpans. He does have a favorite pro, Nicklaus, whom he respects for his longevity, but his own time on the course has been limited. Very limited. “I played once—that’ It’s that same sense of humor that distinguishes Evcimen’s approach to illustration— “If we’re under pressure, stressed, on a tight deadline, Al’s the one who lightens the mood. We keep a list of Al-isms—things Al says that don’t quite make sense but definitely make you laugh. Things like, ‘The apple doesn’t fall far from the pear tree.’ ‘Don’t come here looking for an answer if you don’t have a solution.’ And ‘There isn’t enough memory to forget what you did.’” The most amazing thing of all about Evcimen? “He taught himself to draw, without any college or classical training,” marvels Stein. “He hit the streets of New York with a book of his drawings and became an agency art director on talent alone.” Reminded of this, Al only shrugs modestly. “There but for the grace goes God,” he says. The Napoleon Group Art. Craft. Ingenuity. Those are the deliverables that distinguish The Napoleon Group (http://www.napny.com/ Drawing on an evolving portfolio of specialized services and styles—animatics, cinematics, live production, art, audio, 3D VFX/motion graphics—Napoleon fashions captivating experiences that spark consumer curiosity, inspire brand loyalty and fuel product sales. In short, we provide deeper consumer insights and consistently higher test scores by creating customized content that connects, compels and converts. Founded in 1985, The Napoleon Group is a full-service previz and digital content company with a legacy of unrivaled authority and an eye firmly focused on the future. Seizing an opportunity for growth and expansion in 2013, Napoleon moved to New York's nexus of creativity and technology, the vibrant Flatiron District, and created a dream studio—a one-of-a-kind, more than 14,000-square- The new project-centric space features a 12-camera Vicon Bonita motion-capture system, a spacious green-screen stage and custom-built edit and audio suites that combine comfort with a stylish efficiency, all seamlessly tied together with state-of-the- For industry-leading talent, a collaborative culture and a facility designed to exhilarate, agencies seeking a truly creative partnership know where to turn: The Napoleon Group. End
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