Exponential Online Growth Against Backdrop of Decline in Brick and Mortar Sales

Dec. 15, 2014 - PRLog -- For many brick and mortar retailers, Black Friday came and went this year without the record breaking consumer spending of earlier holiday seasons. Indeed, according to the National Retail Federation, shoppers spent 11% less in stores this year on Black Friday than they did in 2013 (https://nrf.com/news/thanksgiving-weekend-shopping-the-numbers). The good news? Online retailing is stronger than ever, with data analysts at comScore reporting that online consumer spending on Thanksgiving and the day afterwards up an astonishing 32% from the year before. This translated into $1 billion of web sales, a new record (comScore.com).

What does it all mean? According to spokesperson Tera Roberts at eMarketing Concepts, a popular online marketing company, “We’re seeing that experts across the board are both really optimistic about the economy and in their assertion that we’re witnessing a consumer revolution here. Shoppers are staying at home, making their purchases on their desktops rather than brave the crowds. Consumers are no longer going to the mall to spend money. They’d rather do it online.”

For Ms. Roberts and the team at eMarketing Concepts, this means that effective online marketing strategies are now even more important for their customers. “Having a strong online presence is really essential for any business today,” she says. “Having a brick and mortar store is no longer enough. It’s all happening on the web instead.”

With low priced packages offering innovative organic search, social media, and pay per click strategies, eMarketing Concepts is billing itself as an affordable solution for companies looking to get online without spending a fortune. “We’re even doing web design and copywriting now for our customers who want interesting content and great looking websites, for less. It’s an exciting time, and our clients are telling us their sales are really improving with our services,” she says, “and the holidays aren’t over yet.”

eMarketingConcepts.com

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