Soundview to Publish Summary of The Reciprocity Advantage by Bob Johansen and Karl Ronn

PHILADELPHIA - Dec. 19, 2014 - PRLog -- Leading forecaster Bob Johansen and business developer Karl Ronn share a model for creating new growth for your business using the underutilized resources you already own that you can share with others. They describe how to partner to do what you can’t do alone and experiment to learn and scale new business at low risk. Learn more at http://www.summary.com/book-summaries/_/The-Reciprocity-Advantage.

Bob Johansen has been helping organizations around the world prepare for and shape the future for more than thirty years. The Reciprocity Advantage is Bob’s tenth book. He is a frequent keynote speaker for large groups and leads a wide range of workshops with rising-star leaders.

As a distinguished fellow at IFTF, Bob draws on his training in the social sciences and his extensive experience at the edges of multiple disciplines as he interacts with top leaders of business, government, and nonprofit organizations to encourage thoughtful consideration of the long-term future. Bob has done workshops based on his books at a wide range of corporations, including P&G, Kellogg’s, Disney, Intel, Walmart, Syngenta, Johnson & Johnson, UPS, McKinsey, General Mills, and McDonald’s. Major universities, nonprofits, and churches also use his books.

Prior to starting his own innovation firm, Karl Ronn was Vice President of Research and Development and General Manager of New Business for The Procter & Gamble Company. Swiffer, Febreze, and Mr. Clean Magic Eraser are billion-dollar businesses he helped to create and grow.

Karl is now Managing Director of Innovation Portfolio Partners, a Silicon Valley– based firm that helps CEOs and the top management of Fortune 500 companies find and develop new products and services. He also cofounded VC-backed Butterfly Health which created Butterfly body liners, and he is developing a software company that builds diagnostic competency for physicians using virtual human simulations of top medical school cases.

About Soundview Executive Book Summaries

Founded in 1978, Soundview pioneered the concept of distilling the key points and ideas of full-length business books into easy-to-read 8-page text and 20-minute audio summaries, helping readers maximize their time and business intelligence. They have continued to enhance the summary content with author interviews, interactive author webinars, and video interviews with executives. Soundview’s 100,000+ subscribers worldwide include CEOs, government leaders, entrepreneurs, business consultants, academics, and students. Soundview is a part of the Philadelphia, Pa.-based Concentrated Knowledge Corporation. Visit http://www.summary.com/new for more information about Soundview Executive Book Summaries.