RAA Marketing Solutions’ Director on Business Goal Setting

GOLD RIVER, Calif. - Jan. 5, 2015 - PRLog -- “My team and I can certainly run a healthy, stable business at RAA Marketing Solutions, but that isn’t enough to excel – and that’s what we want to do,” said Sabrina, the firm’s director of operations. “To stay ahead of our competition, we need to innovate and grow.”

Sabrina continued to explain that, if an organization such as hers maintains the status quo for too long, its presence in the market will diminish. “If we want to expand, we have to make a deliberate effort to set goals and create strategic plans to enable us to reach them. This includes objectives for profits, revenues, team growth, loss prevention, promotions, client satisfaction, and more.”

RAA Marketing Solutions’ Director Described the Significance of Goal Setting

“Research indicates that 80% percent of small business leaders don’t keep track of their organizations’ goals, and nearly 80% haven’t achieved their visions,” reported Sabrina. “I believe this is precisely what prohibits them from saturating new markets.”

She further explained that this trend makes sense. Creating strategic plans requires time and resources that many businesses simply don’t have, and a struggling economy further complicates things. “We broke through this barrier at RAA Marketing Solutions by first distinguishing our long-term goals from our short-term objectives.”

According to Sabrina, long-term goals should have timelines of approximately three to five years. They should encompass a business’s overall mission, relating to matters such as customer retention and philanthropy. The short-term goals take the forms of milestones along the path to achieving these ambitions. “Short-term objectives should be concrete, detailed, measured, action-oriented, realistic, and time-specific,” she continued.

Specific tasks should then be delegated to certain people, depending on their unique strengths. These individuals must also feel welcome to contribute their feedback and insight, for they are likely to notice things that their leaders do not. Sabrina also pointed out that it is critical to stay organized, consistent, and focused as progress is made.

“The last, but certainly not the least, most important component to business goal setting is the culture in which it all happens,” concluded Sabrina. “Everyone should feel supported and empowered as they move forward. Financial incentives are fine, but there is more to it than that. Team members must be valued as individuals, not means to an end. I take care to connect with everyone individually, reward their efforts, and celebrate their ingenuity. These are the things that truly motivate them. With our energetic and innovative dynamics, I know that our company will reach new heights in no time.”

About RAA Marketing Solutions

RAA Marketing Solutions is Gold River’s premier consulting and marketing services firm. Our highly-trained team of branding specialists has the talent and experience to create campaigns that generate immediate, impressive results. By combining cutting-edge methods and a commitment to core values, we have emerged as industry leaders. As a result, we now work with some of the largest retailers and Fortune 500 companies in the nation. Our approach is flexible, however, and we design customized outreach programs that are tailored to specific consumer demographics. No matter the size of the company, we provide innovative solutions that help their brands grow. At RAA Marketing Solutions, our mission is in our name: Remain Active Always while developing successful and progressive marketing strategies.