Innity Enters into Reseller Partnership with Yahoo in Southeast Asia

Jan. 6, 2015 - PRLog -- Southeast Asia, 7 January 2015 - Innity, leading online media and advertising technology providers in SEA, operating one of the largest ad networks and ad exchanges in the region, today announced a key reseller partnership with Yahoo in South East Asia.

Going forward, Innity will be the primary sales force in Malaysia, Indonesia, and Thailand to resell a range of Yahoo advertising solutions that cover premium display, native advertising, video and content marketing.

As a Yahoo reseller, Innity will assist its clients to increase their reach and visibility by reaching out to Yahoo’s massive audience pool through advanced audience targeting and retargeting capabilities.

"We are extremely pleased to announce our partnership with Yahoo. Using Yahoo's sophisticated advertising platform, we can help our clients and agency partners reach and engage a global audience through a single touch point. We look forward to a fast growing and successful partnership,” said Phang Chee Leong, CEO and co-founder of Innity.

“Our partnership with Innity reinforces our commitment to our advertisers in Malaysia, Indonesia and Thailand as we continue to deliver comprehensive suite of Yahoo Advertising solutions to advertisers in these markets. Through the partnership, our advertisers will continue to have access to smart, effective and rich ad formats that are seamlessly integrated into the content experience, delivering superior results for brands,” said Rico Chan, Vice President and General Manager, Yahoo Hong Kong and India and South East Asia Sales


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About Innity:

Innity is the leading digital media network that provides interactive online marketing platforms and data-driven technologies for advertisers and publishers. Established in 1999, Innity has a strong foothold in the South East Asian market spanning over 10,000 websites, including major newspaper portals and premier sites in more than 16 content-interest channels such as technology, lifestyle, automotive, business and entertainment. Innity's solutions provide a combination of the best features of rich media, data-driven targeting, engagement-based advertising formats, and innovative payment models to some of the world's largest brands and advertising agencies. Innity has presence in Malaysia, Singapore, Thailand, Indonesia, Vietnam, Philippines, Hong Kong, Taiwan and China with more than 150 staff in total.

About Yahoo:

Yahoo is focused on making the world's daily habits inspiring and entertaining. By creating highly personalized experiences for our users, we keep people connected to what matters most to them, across devices and around the world. In turn, we create value for advertisers by connecting them with the audiences that build their businesses. Yahoo is headquartered in Sunnyvale, California, and has offices located throughout the Americas, Asia Pacific (APAC) and the Europe, Middle East and Africa (EMEA) regions. For more information, visit the pressroom (pressroom.yahoo.net) or the Company's blog (yahoo.tumblr.com).