Improve Business Process with Location Intelligence. How?

NAPERVILLE, Ill. - Jan. 13, 2015 - PRLog -- 2015 was welcomed by thousands of organizations overwhelmed with huge amount of data. As they strive to be better, they need to find a solution to identify information from their data that is useful. This is the time to monitor and re-organize sales and marketing strategies. It is also the time to come up with new campaigns. Most of these companies have used methods like location intelligence to help them with geo-targeting. Since an estimated 75% of the entire business data contains geographic component, one solution that they discovered to be  very useful is Mapline, a software that maximizes the use of mapping technology to help them understand business processes as they understand the the fundamental advantages of locations in their business.

Over the years, Mapline has developed easy-to-use mapping tools to help the users analyze different location-based information. The information extracted from analyzing geography will eventually help them run their business in the most effective ways including gaining customer insight, cluster stores, manage risks, optimize logistics and more.

Why Turn to Location Intelligence?

Companies without using location intelligence is like a car driver pressing his pedal but the car does not have any gas on it. For instance, with very limited knowledge in location, a retailer would be challenged to identify external factors affecting consumer demands. How do competitors fare in the same area? How do other stores (coffee shops, boutiques, shopping areas) affect the business? How does the hospital’s location or the gasoline station’s location impacts the store or the consumer’s purchasing behavior? These questions and more can only be answered by using mapping tools.

Maps as Location Intelligence Tools

Mapline’s tools support data analysis and critical decision making. Map visualization allows the users to understand why things happen, where they happen and how they happen. When companies grow accustomed into using maps as data data visualization tools, they enhance their business process and improves analysis resulting to the best decision outcomes.

Here are some mapping services used as location analytics. Using these tools helps the users to gain more information needed to improve business process in sales, marketing, merchandising, and the likes.

Managing Sales Territories

Heatmaps are useful to show location density. Mapline offers hundreds of sales territories to use - zip codes, counties, cities, towns, provinces, regions, international locations, and many more. Users can readily use the draw pad to customize sales territories. They can draw radius maps for each sales territory assigned to their teams.

Managing Sales Performance

Heatmap by sets of territory boundary is a mapping service which hundreds of companies found very useful. It shows color-coded map by percentile so the users can easily identify locations  that need more focus against locations that perform better in sales.

Analysis of Market Opportunities

Mapline believes that data analysis is never a one-size-fits-all process. As a location intelligence software, it provides only the tools that are tailor-fit to understand market opportunities. Since the implementation of Mapline’s draw pad feature, mapping has never been so exciting. Users can drop a pin and then create a radius map to identify distances from the point of origin. This is best used when thinking of localized marketing.

Geo-Targeting

Having the right location analysis helps the users to monitor their business performance better. By understanding geography, they are able to understand who their real customers are. Customer engagement is enhanced leading to increased profits and brand loyalty.

Mapline is always on the lookout to provide better mapping services so users can increase their understanding of location intelligence in their business process. For more information on how Mapline helps commercial businesses, visit the website at https://mapline.com.