When Data Presentations Are Not Engaging - Use Story Maps!

NAPERVILLE, Ill. - Jan. 20, 2015 - PRLog -- When stories and data are combined, it results in a powerful impact that makes the whole presentation engaging. It evokes emotions leading to actions. Many organizations nowadays use story maps to help them create data presentations that are not only informative but best of all engaging. They rely on Mapline, a web map software that offers mapping tools for storytelling. Story maps are used to take the viewers on a presentation journey following the lines and pins on the map, and more.

With the introduction of new mapping tools especially the draw pad, Mapline became the most sought-after mapping platform that organizations use to create different map styles for data presentations. Each map created is customized and become readily part of the presentation that  tailor-fit the viewers’ needs and expectations.

Create a Story Map

Maps reveal more than lines and pins. It tells a story where the business can become the customers’ refuge. As spreadsheet data is mapped, it reveals patterns and behaviors - 2 important ingredients in story maps. The geographical locations speak volume on data stories that reveal fresh insights. Because of its fast geocoding services, Mapline subscribers can create a map in a minute. They can create up to 15,000 locations per day and can save up to 250 maps. Make story maps engaging for them. Enhance the storytelling by using customized pins for better and more attractive visuals.

Identify the Problems

Heat maps are color-coded maps that show data density. This particular map is usually used in story maps to understand locations. They are a great tool to identify areas with potential risks, market threats and opportunities. Mapline uses pre-set territory layers for heatmapping.

Identify Patterns

Through story maps, organizations can identify patterns of their target market. They can remove distractions by mapping different data sets. Story map builders can filter their data so they can scrap all unnecessary information that are irrelevant to storytelling. This builds more engagement to the viewers as they tend to stay more focused on data presentation.

The next time that you do data presentation, use story maps. Interested in creating story maps? Visit Mapline today at https://mapline.com.