Innovative Marketing’s Managers Offer Goal Advice for 2015

RIVERSIDE, Calif. - Jan. 28, 2015 - PRLog -- “The year 2014 was quite good for our business,” noted John, the company’s director of operations. “We realize we have a lot to build on for 2015 and beyond. Right now, we’re taking time to review what we’ve accomplished, where we’ve succeeded, and where we have clear opportunities for improvement and growth going forward.”

John cited that many of the interactive marketing firm’s goals are centered on overall growth for the company, associates, and the brands the team represents. “We plan to expand into new markets in 2015, and to help the brands we represent grow exponentially,” he said. “We want to increase our customer reach for each product, and generate more revenue for the companies we’re representing.”

“As we continue to branch out to new locations, we plan to increase our Innovative Marketing team, and afford our current and new associates opportunities to grow in their careers as well,” he added.

Innovative Marketing Managers Share Goal Planning Tips

To meet their goals, the management team has devised a systemic approach for setting and achieving their annual objectives, which they have found to be highly effective. “There is a science to efficient goal attainment,” said John. “It starts with making sure your goals are in writing, setting deadlines for completion, and continually measuring your results. Many people list their goals, but they fail to create measurements that they can log, monitor, and analyze in real time. Looking at your goals once a year isn’t going to help you make a difference. However, if you can review them as you go along, you can more quickly pinpoint what’s working or not working and change your approach if needed.”

John cited the need to be realistic when setting goals as well. “We all have lofty goals and dreams, but those you want to work toward are those that you have the abilities and available resources to achieve. When you write your plan, be sure to document what tools and skills will be needed to accomplish your tasks. You’ll know where your gaps are before you set forth. This will allow you to decide if something is realistic or if it’s not a feasible plan.’

“Finally, always inform your team of your goals and objectives, including how their anticipated roles will impact this plan. As you move forward, keep them informed of progress as well,” John stressed. “When they can visualize how far the company has come, and how far they still have to go, they’ll feel like they’re part of the process and be motivated to contribute even more. This is how you meet goals.”

About Innovative Marketing

Innovative Marketing is a high-performing provider of dynamic promotional campaigns that drive business growth and accelerate market expansion. The firm’s team of branding specialists has the skill and versatility needed to increase profitability for clients of all sizes. By applying in-depth market research and demographic analysis, Innovative Marketing delivers consistent results that clients see in both increased brand loyalty and enhanced bottom lines. The company maintains a commitment to professional development to ensure that each promotional initiative is powered by the collaborative efforts of an exceptional team. To learn more about how Innovative Marketing and their dynamic marketing and consulting services, visit the company’s website today.