Marketing Mindz Offers Lead Generation Tactics for Online Business Growth

LANSING, Mich. - Jan. 29, 2015 - PRLog -- In today’s world of Internet, companies are using different methods and techniques to popularize their products and services, and to gain a competitive edge over their competitors. SEO, SMO, SMM, PPC, Mobile Marketing, Online Lead Generation, Email Marketing, etc. are some of the popular internet marketing techniques that help businesses in making good relations with current and prospective customers, and in improving their brand image. Out of these techniques, online lead generation helps businesses to generate interest of customers in products and services through the use of internet. If they get successful in doing so, interest generation gets converted into sale of products or services, making it beneficial for businesses in every manner. Apart from this, online lead generation is used to create loyalty programs, list building, reward programs, e-newsletter list acquisition, to name a few.

In today’s fiercely competitive market condition, two types of leads are usually required by businesses: sales leads and marketing leads. Sales leads are generated by taking into consideration demographic environment; while marketing leads are specific to a particular brand and are generated for selective advertising offers. Sales leads can be resold; while marketing leads cannot be resold, as they are sold only once. Moreover, sales leads are required in finance, insurance and mortgage industries.

To let business grow and gain popularity among more and more customers, Marketing Mindz has offered some useful and advanced internet marketing lead generation tactics that can be used by organizations of every type and size to get business leads. These techniques are –

• Search Engine Optimization (SEO)
• Blogging
• E-newsletters
• Webinars
• Web referrals
• Social Media marketing
• E-books
• Developing responsive and user-friendly websites
• Online video marketing
• Industry Research Reports
• Pay per Click Advertising

Among these, search engines, direct traffic and web referrals are the three widely used online marketing channels that generate maximum percentage of leads for business. Besides these techniques, leads can be generated through digital media, advertisements, personal referrals, events and shows, internet, through telephone calls, to name a few.

So, whether you are a service-oriented organization, small and medium scale business, large multinational, non-profit organization or any other type of business, you can use these highly effective techniques to get traffic for your brand and its products and services.

visit us for more info: http://www.marketingmindz.com/