Stics Releases Whitepaper On Surviving In A Competitive Climate

SAN DIEGO - March 12, 2015 - PRLog -- The predictive analytics experts at STICS released a whitepaper (http://www.stics.com/resource-center/white-papers/) today aimed at helping casino companies recognize the 10 steps they need to take to truly understand the gaming customer and succeed in today’s competitive environment.

Collect data;

Integrate the data together as a dimension of the customer;

Have sufficient computer power;

Acquire database tools;

Describe your customers;

Measure your customers;

Construct profitability plans appropriate for your business goals;

Secure needed software;

Test;

Believe.

The whitepaper includes a downloadable checklist for these steps, as well as an in-depth breakdown on various vendors and tools that are available to companies to assist with checklist tasks.

“Casino companies do a great job at bringing customers through the door with promotions, offers and other incentives,” said Christy Joiner-Congleton, Stics president and CEO. “Our whitepaper is designed to encourage companies to dig a little deeper to not just bring in customers, but make those customers profitable.”

Joiner-Congleton will expand further on how to make customers profitable at the National Indian Gaming Association’s annual tradeshow and convention, March 30-April 2, as part of a panel on Leveraging Big Data to get Your Players in the Door. Additional conference information is available at www.indiangamingtradeshow.com.

For more information about Stics, visit www.stics.com.