Sled's New Mobile Advertising Format is Behaviorally Native

NEW YORK - March 24, 2015 - PRLog -- Sled today announced the results of early campaigns with digital content and commerce company, Purch, showing 2x industry performance and 100% renewals. The Sled format features a native scrolling user experience to show and hide advertising.

Purch is the number one technology publisher in the U.S., according to comScore, with a content + commerce combination that drives more than one billion dollars in transactions annually.

“Purch was the first publisher to adopt Sled at scale. They’ve shown savvy by deploying our mobile solution," said Sled CRO Diane deCordova, who previously ran Google’s Brand Lab. “The clients for every Q4 campaign subsequently renewed. Performance has been remarkable and is really a testament to the quality of Purch media and campaign execution.”

Sled campaigns on Purch have delivered over 6 seconds on screen per impression, 1.5% CTR and engagement rates 2x industry norms.

This month Sled is launching support for autoplay video, 300x250, a brand lift survey, content marketing, and mobile retargeting campaigns within their format. “Our Sled campaigns have performed exceptionally. We like how simple and flexible the format is and look forward to using the new capabilities, ” said Michael Hannon, Purch VP of Yield and Revenue Optimization. All of the new functionality can run in a standard Sled placement without any adjustments to site layout.

Sled helps publishers of all sizes better monetize their mobile audiences with a unique ad format that scrolls into and out of view. “Our ad format is the most efficient way to shift attention between publisher content and the advertiser’s message on mobile because it’s behaviorally native,” said Sled CEO, Marc Guldimann, using a term Sled has coined for advertising that is consumed in the same way as the content it monetizes.

About Purch

Purch is a portfolio of digital brands and services that helps make complex buying decisions easy for 100 million businesses and consumers monthly. Its respected sites such as Top Ten Reviews, Tom’s Guide, Tom’s Hardware, and Live Science natively integrate commerce and content in more than 1000 product categories so consumers can make better choices before, during, and after an important purchase.

The company helps marketers achieve their branding and performance objectives in a high-quality, brand-safe context. Its sites connect in-market shoppers with more than 7,000 marketers and sellers, driving industry-leading conversion rates and $1 billion in commerce transactions annually.

Purch is a high-growth, privately held company with more than 350 employees and offices across the U.S. and Europe.

For more information on Purch, visit www.purch.com or follow the company on Twitter (https://twitter.com/PurchGroup), LinkedIn (https://www.linkedin.com/company/techmedianetwork), and Facebook (https://www.facebook.com/pages/Purch/553579204760915?skip_nax_wizard=true).

About Sled

Sled is a mobile rich-media platform that helps publishers monetize audiences with a flexible, new format for high-impact ads. There’s no code on page, formatting of content, skinning of sites, close buttons, 3d rotating boxes, adhesion or other funny business with Sled - just 100% in-view high impact impressions, inspired by the full page magazine ad.

Sled was founded in 2014 by industry veterans from Google and Spongecell and has offices in New York City, Pittsburgh and Los Angeles.

For more information on Sled, visit www.sledmobile.com or send an email to Diane deCordova at diane@sledmobile.com.