Raleigh Small Business Owner Featured In New York Times

RALEIGH, N.C. - March 27, 2015 - PRLog -- Olalah Njenga, CEO of YellowWood Group, a Raleigh-based marketing strategy company, is featured in the Your Money section of the March 26^th edition of the New York Times. New York Times editors chose Njenga’s story of how she broke one of her own rules in business by making a hiring decision that went wrong. A decision Njenga says cost her company in both time and lost productivity.

In Njenga’s feature, she describes the pains she and her team experienced during the hiring process, which includes bizarre moments with some of the applicants. Her story ends with the unforgettable and expensive money lesson she learned.

Link to Njenga’s New York Times feature: www.nytimes.com/2015/03/26/your-money/breaking-a-rule-on-hiring-and-paying-the-price.html?ref=your-money

Marketplace.org, in cooperation with the New York Times, will feature a live interview with Njenga on March 27^th, which includes an extended version of Njenga’s feature.


About Olalah Njenga:
As the chief executive officer of YellowWood Group, Olalah has won multiple merit-based awards including one for leading her company to record growth during a crippling recession. An accomplished marketing strategist, Olalah has helped companies across fourteen different industries grow and win in their respective markets. Contact Olalah through her websites: yellowwoodgroup.com and olalah.com.