Valkre Named a Cool Vendor in CRM Marketing Applications by Gartner

CHICAGO - April 2, 2015 - PRLog -- Valkre Solutions, the leading provider of B2B customer engagement solutions, announced today that Gartner has designated it as a “Cool Vendor” based on the March 30, 2015 report titled "Cool Vendors in CRM Marketing Applications, 2015" by Kimberly Collins, Chris Fletcher, and Tad Travis. Gartner’s report points out, "This year's Cool Vendors provide solutions that focus on marketing planning, financial management, attribution and performance analysis, and cost avoidance."

With a SaaS solution for customer value creation, Valkre enables companies to rigorously define and quantify their value propositions, co-create value with customers, and execute customer initiatives to improve value. Companies can build and manage structured digital value propositions in Valkre’s software, then connect them to CRM platforms, marketing campaigns, and selling activities.

"We are honored to be named by Gartner as a 2015 ‘Cool Vendor,’ and believe it is validation of the software we have built for companies to align their work with their customers, rather than another tool to support internal employee processes," said Jerry Alderman, CEO of Valkre Solutions. “We continue to innovate and increase the speed and structure our technology brings to the engagement activities of product marketers at the offering level and account managers at the customer level.”

Disclaimer

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About Valkre Solutions

Valkre Solutions is a Chicago-based company that has developed a cloud-based SaaS solution to help B2B companies create engaged customers. The name Valkre is a play on the words “Value Creation” and “Valkyrie.” In Norse mythology Valkyries are the maidens who determine winners and losers of battle. Valkre has enabled companies with technology that improves how they articulate value propositions, understand customer challenges, and execute strategic growth initiatives. Companies that use Valkre’s software are increasing customer engagement fast and achieving dramatic outcomes. For more information, please visit valkre.com.