Luxury shoe maker TSM&CO appoints MI Digital as its digital agency

KARACHI, Pakistan - April 3, 2015 - PRLog -- The Shoemakers & Co. is a brand of luxury hand crafted shoes determined to meet the needs of those with discerning tastes and a desire for outstanding footwear. Tapping into age-old techniques and utilizing skilled craftsmen, their’s is a level of excellence and quality that reflects their relentless persistence to perfect their range and meet the needs of their customers.

The portfolio of the company are at varying stages of their digital life cycle.  MI Digital will therefore build on existing activities for those with a more established online presence, while also implementing initial strategies for those new to digital marketing.

The ultimate goal is to drive ecommerce growth across Pakistan, Middle East and later on Europe and US.  As such, the agency will be managing activities in multiple countries, in languages including English, German, Arabic and Spanish.

Hammad Ahmed, CEO at TSM&CO said: “We are delighted to be working with MI Digital at such an exciting time for our brand.  Multichannel digital marketing lies at the heart of our brand development objectives and we expect to see significant online traffic and revenue growth with MI Digital’s support in the months ahead. In MI Digital, we have found a strategic partner that respects and understands our culture, and offers the scale, resources, and global business acumen to enable us to realize our full potential. We are excited to be working with the team and leveraging its strong infrastructure to help us drive efficiency and expand our product mix to an even broader consumer base worldwide.”

Khushnood Mirza, Executive Director at MI Digital said: “We’re thrilled to be working with such a crucial player in the luxury market.  Working across all digital channels globally gives us a fantastic opportunity to do some seriously exciting campaigns together.”

About MI Digital - http://www.midigital.co.
Guided by insights. Measured by results.

MI Digital is a digital marketing agency specialising in data driven strategies to build connected  brands.

The company blends best-in-class digital marketing services — including paid media, search engine optimisation, creative, Web development, social media, UX, research and analytics — to create integrated digital marketing programmes that engage consumers and drive ROI.

MI Digital’s client base includes such recognised brands as Pfizer, Nestle, Shan Foods, Meezan Bank and more. MI Digital is part of Media Idee, one of the world’s fastest growing media, marketing & communications company, which has 5 offices around the globe.

For more information, please visit http://www.midigital.co or contact us at media@midigital.co

About TSM&CO - http://www.tsmco.com.pk

TSM&CO is a leading design house of modern luxury shoes and lifestyle collections with a rich heritage of pairing exceptional leathers and materials with innovative design. It has established itself especially as a luxury shoes brand for the modern gentleman looking to a shoe which makes a statement about their intent. The shoes are not just something to keep your feet comfortable, but a symbol of the person you are.