How Often Should Real Estate Agents Contact Prospects?

April 21, 2015 - PRLog -- How many times each month should you contact your real estate prospects? Real estate agents ask this question when they’re putting together a marketing plan for their real estate business. The answer is sort of like a Goldilocks story – not too much, not too little, but just the right amount.

A better question to ask when you’re putting together a successful marketing strategy for your real estate agency is: What value can I offer my target audience that will position me or our agency as the go-to source for the best advice, tools, and resources? How can I lead potential buyers and sellers to pick up the phone and call when they are ready to buy or sell their home or investment property?

How much value you offer, rather than how often you contact your prospects, is the foundation of your business. It’s value that helps build the relationship.

An agent marketing online delivers value in the form of content. Most often this is written, but it’s becoming more important to include video and perhaps even audio (in the form of podcasts) into that marketing mix.

But who has time to create all that content in addition to mastering the business of finding and closing the deals?

Seeing the need in the market for a source where real estate agents can find marketing resources to use in their business, Dawn Damico has created several marketing and content packets designed specifically for the real estate market.

NicheContentLibrary.com recently launched with a “boutique” style collection of written and visual content which was written by a sought after copywriter. These content pieces can be used on websites, email marketing campaigns, given away as free opt-ins for website visitors, articles, newsletters, video scripts, and even turned into presentations.

Specific for the Real Estate Market, agents can find written topics and resources such as:

·       Headlines

·       Keyword Research

·       Photos

·       Sample Marketing Case Studies

·       Special Reports that appeal to your Buyers and Sellers:

o   How to Buy a House

o   How to Sell Your House

o   What You Should Know About Real Estate Agents

·       Articles

o   Buyers: Should you Buy Now or Wait

o   How to Sell Your House Fast

o   Top 6 Reasons to Use a Real Estate Buyer Specialist

o   What are the Steps for Buying a House

o   What can Halle Berry Teach You About Real Estate Investing

o   And more!

All content in these niche packets created for the real estate industry can be used in your marketing and can be individualized so they are uniquely yours. However, only a limited amount of packets are available. Because we want to maintain the integrity of the information, a limited numbers of agents across the country will have access to the articles, reports, and marketing materials. Once they are gone, they’re gone.

To decide which packet is best for you, go to: www.NicheContentLibrary.com and review the offerings in the Real Estate Niche.

www.nichecontentlibrary.com/category/real-estate

Dawn Damico is an author, copywriter and content marketing strategist. She has experience in the real estate and mortgage industry and held a California Real Estate License. Along with her knowledge of investing and rehabbing real estate, she brings passion for the subject, knowledge of effective content marketing, and experience to her marketing resources.