Asian Entertainment Companies Merge Creating Catlyst/tv

April 27, 2015 - PRLog -- 21 April 2015, Singapore - A new entertainment and media development agency, CATLYST/TV has been formed from the merger between two prominent talent, content and media companies, The Lumenere Group and BlinkAsia.

The Lumenere Group and BlinkAsia have a highly complementary portfolio that include international and regional projects such as Asia’s Got Talent, SupermodelMe and TigerTwist with DJ Virman (Far East Movement).  This strategic merger is aimed at combining the core skills of both companies - in connecting CONTENT with brands, platforms & talent through entertainment in more dynamic ways than traditional media advertising can.

Shamila Gopalan, Managing Director of BlinkAsia and former Director at CNN International SEA said, “The pace of change of the media industry has reached unprecedented levels and consumers can no longer be persuaded. Their attention must be earned by gifting them with entertainment, and CATLYST/TV is primed to help brands, agencies, creators, distributors and technology platform providers make deeper connections through branded storytelling.” On the shifting of the media and entertainment business environment, she added, “The nature of doing business today is and continues to rapidly evolve, Catlyst/TV’s unique proposition to clients’ is that we bring ‘skin to the game’ with our accountability model, creating win-win partnerships.”

Kevin Ou, Executive Business Strategy Director of The Lumenere Group added, “The entire broadcasting value chain is transitioning at lightning speed, alternative platforms are emerging; more than six in 10 digital consumers in Southeast Asia report watching TV content and movies via online sources such as video-on-demand, and YouTube is also increasingly acknowledged as a ‘TV channel’ or platform.This revolution is creating a rich mix of opportunities and challenges for content producers. By combining our resources, the new entity will be better positioned to meet the growing needs of our clients in an era of incredible transformation and disruption within the industry.”

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About The Lumenere Group

The Lumenere Group is a Celebrity Marketing, Acquisition and Investment firm with offices in the United States and Asia. Specializing in talent procurement as well as celebrity endorsement, relations, and outreach, The Lumenere Group focuses on strategic partnerships and innovative marketing techniques. In addition, the group handles movie premiere publicity and coordination in Asia while leveraging creative vision and commercial revenue to create a positive change in the world.

About BlinkAsia

BlinkAsia is a branded entertainment and digital content firm in Asia focused on content creation, distribution, marketing activation & amplification across all trans-media platforms for the B2B industry.